{"id":435,"date":"2007-10-31T17:03:30","date_gmt":"2007-10-31T21:03:30","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=435"},"modified":"2007-10-31T17:03:30","modified_gmt":"2007-10-31T21:03:30","slug":"being-green","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2007\/10\/31\/being-green\/","title":{"rendered":"Being Green"},"content":{"rendered":"<p><object height=\"355\" width=\"425\"><param name=\"movie\" value=\"https:\/\/www.youtube.com\/v\/hpiIWMWWVco\" \/><param name=\"wmode\" value=\"transparent\" \/><\/object><\/p>\n<p>You may already know that if tap water cost the same as bottled water on a per gallon basis, a bath would cost $192. And that it takes 1.5 million barrels of oil per year to produce the bottled water consumed in the United States. That\u2019s like filling every one of those bottles \u00bc full of oil.<\/p>\n<p>But until I started helping <a href=\"http:\/\/www.camelbak.com\">CamelBak Products<\/a> with blogger outreach for its <a href=\"http:\/\/www.sustainablehydration.com\">Sustainable Hydration Project<\/a>, I didn\u2019t, even though my family tries to be environmentally responsible. And I\u2019m pretty sure my family isn\u2019t unusual. We know there is an environmental cost, so we take care to recycle our soda cans and water bottles, but most of us just aren\u2019t aware how much that bottled water is costing us financially as well as environmentally.<\/p>\n<p>Now, it isn&#8217;t always easy being green, but in the case of drinking water, at least in the US, it really is. Tap water in most places in this country tastes just fine. Otherwise <a href=\"http:\/\/adage.com\/article?article_id=120986\">companies<\/a> couldn&#8217;t filter it a little bit, put it in a disposable bottle and sell it at a huge mark-up. To compound the crime, most of those disposable plastic bottles aren&#8217;t recycled. To the tune of <a href=\"http:\/\/greenoptions.com\/2007\/06\/20\/lighter_footstep_5_reasons_not_to_drink_bottled_water\">1.5 million tons of plastic waste per year.<\/a> Bottled water just doesn&#8217;t make sense. Environmentally or financially.<\/p>\n<p>What can we do to reduce the cost, for ourselves and for our planet? There&#8217;s one simple thing that almost every one of us can do without much difficulty.<\/p>\n<p>Instead of expensive bottled water, switch to tap water.\u00a0 At home, on the road and in restaurants. My family has. We&#8217;re even bringing our reusable bottles with us on vacation. Still not going to be much use for airplane trips but just about everywhere else, we should be able to get clean, cool tap water.<\/p>\n<p>And it will be even easier early next year when CamelBak installs <a href=\"http:\/\/www.sustainablehydration.com\/whatarewe.html\">hydration stations<\/a> in more than 50 top outdoor and bike retailers where we&#8217;ll be able to refill our bottles for free.<\/p>\n<p>See, sometimes it is easy being green.<\/p>\n<p><em><small>Disclaimer: as noted in the post, I did some blogger outreach this month for the <a href=\"http:\/\/www.sustainablehydration.com\">Sustainable Hydration Project<\/a>. Also: I love the <a href=\"http:\/\/www.amazon.com\/Camelbak-Water-Bottle-25oz-75L\/dp\/B000OO7316\/ref=sr_1_5\/103-2279320-2244650?ie=UTF8&#038;s=sporting-goods&#038;qid=1193864237&#038;sr=1-5\">CamelBak bottles<\/a>.<\/small><\/em><\/p>\n<p><small>Tags: <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/CamelBak\">CamelBak<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/sustainable+hydration\">sustainable hydration<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/green\">green<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may already know that if tap water cost the same as bottled water on a per gallon basis, a bath would cost $192. And that it takes 1.5 million barrels of oil per year to produce the bottled water consumed in the United States. That\u2019s like filling every one of those bottles \u00bc full [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[11,42],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"You may already know that if tap water cost the same as bottled water on a per gallon basis, a bath would cost $192. And that it takes 1.5 million barrels of oil per year to produce the bottled water consumed in the United States. That\u2019s like filling every one of those bottles \u00bc full\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Susan Getgood\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/getgood.com\/roadmaps\/2007\/10\/31\/being-green\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Marketing Roadmaps -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Being Green - Marketing Roadmaps\" \/>\n\t\t<meta property=\"og:description\" content=\"You may already know that if tap water cost the same as bottled water on a per gallon basis, a bath would cost $192. And that it takes 1.5 million barrels of oil per year to produce the bottled water consumed in the United States. 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