What’s worse than a poorly written pitch sent to a blogger who isn’t interested in the topic? <\/p>\n
This isn’t a rhetorical question. I have an answer for you.<\/p>\n
It’s mass media marketing masquerading as blogger outreach. <\/p>\n
Especially when it is BAD mass media marketing. <\/p>\n
Exhibit A: The Vlasic Stork Baby contest. <\/p>\n
Tell Vlasic in 50-100 words on why your May baby should be the Vlasic Stork Baby. Prize: $20,000 savings bond. <\/em><\/p>\n Not a bad contest, given the price of college. <\/p>\n Then somebody got "creative." And added this gem: <\/p>\n If you give your baby the middle name "Crunch," they’ll add a whopping $5,000 to the bond. <\/em><\/p>\n To add insult to injury, the agency sent the press release with no cover note and didn’t bother to confirm that the bloggers to whom it was sending the information could actually enter the contest. It was sent to pregnant women, not-pregnant women (not eligible), US citizens and Canadians (not eligible). <\/p>\n Her Bad Mother told me about this, the new candidate for worst pitch ever. Go read her post<\/a>. It’s the only bright spot in a day that has been full of blogger relations angst. <\/p>\n Tags: blogger relations<\/a>, Vlasic<\/a><\/small><\/p><\/p>\n","protected":false},"excerpt":{"rendered":" What’s worse than a poorly written pitch sent to a blogger who isn’t interested in the topic? This isn’t a rhetorical question. I have an answer for you. It’s mass media marketing masquerading as blogger outreach. Especially when it is BAD mass media marketing. Exhibit A: The Vlasic Stork Baby contest. Tell Vlasic in 50-100 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[36],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/485"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=485"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/485\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}