{"id":500,"date":"2008-05-12T17:04:44","date_gmt":"2008-05-12T21:04:44","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=500"},"modified":"2008-05-12T17:04:44","modified_gmt":"2008-05-12T21:04:44","slug":"the-real-pr-problem-black-list-debate-part-3","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/05\/12\/the-real-pr-problem-black-list-debate-part-3\/","title":{"rendered":"The real PR problem (black list debate part 3)"},"content":{"rendered":"

The real PR outreach problem we should be solving:<\/p>\n

\u00a0\"\"<\/p>\n

This email was sent to multiple parent bloggers today. All of whose names were not available. <\/p>\n

This problem doesn’t get solved by talking about how to punish the transgressors. It gets solved by making the investments in training, technology and research that avoid mass blast emails sent to "Name Not Available." Pony up, PR agencies. <\/p>\n

\u00a0It gets solved when clients start having realistic expectations of media and blogger outreach, and realize that the customer should be the focus, not them. Let your agency lead with something compelling and relevant for the customer. If the agency doesn’t suggest a more personal, more customer centric approach, get a new PR agency.<\/p>\n

Count ’em: six references in the first graph to the specific brand\/company (the black boxes) , three to the category, photo gifts, and only\u00a0 two, if you stretch it, to the customer. We can’t in good conscience count Name Not Available<\/em> as a reference to the customer. <\/p>\n

We have got to start treating our customers right. Or suffer the consequences. Because as we’ve seen this week, there will be consequences. <\/p>\n

Tags: blogger relations<\/a>, bad pitch<\/a>, pr<\/a>, public relations<\/a><\/small><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

The real PR outreach problem we should be solving: \u00a0 This email was sent to multiple parent bloggers today. All of whose names were not available. This problem doesn’t get solved by talking about how to punish the transgressors. It gets solved by making the investments in training, technology and research that avoid mass blast […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[36,8],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t