{"id":501,"date":"2008-05-14T13:00:10","date_gmt":"2008-05-14T17:00:10","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=501"},"modified":"2008-05-14T13:00:10","modified_gmt":"2008-05-14T17:00:10","slug":"anatomy-of-a-good-pitch","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/05\/14\/anatomy-of-a-good-pitch\/","title":{"rendered":"Anatomy of a good pitch"},"content":{"rendered":"<p>Far too many of my posts lately have been examples of lousy PR pitches. It&#8217;s beginning to wear on me, so I thought I would share a good pitch with you for a change. This is courtesy of Mir Kamin from <a href=\"http:\/\/www.wouldashoulda.com\/\">Woulda Coulda Shoulda<\/a> and <a href=\"http:\/\/wantnot.net\/\">WantNot.net<\/a>, and is one of the examples we discussed at the <a href=\"http:\/\/podserver.listenshare.com\/blogherbus08\/improve-this-pitch\/\">Improve This Pitch panel<\/a> at BlogHer Business last month. <\/p>\n<p>One note: while I do black out the names and companies in the bad pitches, because this is not about beating people up, it&#8217;s about learning how to do it better, I have not done so with this screen shot. The client was <a href=\"http:\/\/www.outback.com\/\">Outback Steakhouse<\/a> and the PR person who sent the pitch is <a href=\"http:\/\/www.blogworks.org\/\">Charlie Kondek <\/a>of MS&amp;L Digital. A little link love for doing a nice job. <\/p>\n<p><img decoding=\"async\" loading=\"lazy\" height=\"335\" style=\"margin: 5px\" width=\"425\" alt=\"\" src=\"https:\/\/\/\/i0.wp.com\/getgood.typepad.com\/getgood_strategic_marketi\/Mir_Goodpitchat75.jpg?resize=425%2C335&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/p>\n<p>This is a good pitch because: <\/p>\n<ul>\n<li>Charlie has taken the time over a couple of years to get to know Mir. He regularly reads her blogs &#8212; &quot;pretty pretty Mir&quot; refers to a blog in-joke that Mir and her readers understand without explanation. <\/li>\n<li>He doesn&#8217;t assume that &quot;her readers will love this offer&quot; or ask her to write about it. He simply presents it and suggests it might be a nice giveaway for one of her blogs.\u00a0 <\/li>\n<li>He gives a couple interesting facts and a link, not seven paragraphs, embedded photos and multiple attachments to clog up her inbox.\u00a0 <\/li>\n<\/ul>\n<p>Let&#8217;s review. <\/p>\n<ul>\n<li>Relationship &#8211; check<\/li>\n<li>Relevant, personal communication &#8211; check<\/li>\n<li>Short &#8211; check<\/li>\n<li>Respectful of the blogger, her time and blog purpose &#8211; check<\/li>\n<li>Bonus points for use of humor, which he knows she&#8217;ll appreciate because, see point one, he has taken the time to get to know her. <\/li>\n<\/ul>\n<p>I want to write more posts like this one. If you have examples of pitches you really liked, please email them to me at <a href=\"mailto:sgetgood@getgood.com\">sgetgood@getgood.com<\/a><\/p>\n<p><small>Tags: <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/blogger+relations\">blogger relations<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/Mir+Kamin\">Mir Kamin<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/Charlie+Kondek\">Charlie Kondek<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/good+pitch\">good pitch<\/a><\/small><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Far too many of my posts lately have been examples of lousy PR pitches. It&#8217;s beginning to wear on me, so I thought I would share a good pitch with you for a change. This is courtesy of Mir Kamin from Woulda Coulda Shoulda and WantNot.net, and is one of the examples we discussed at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[36],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/501"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/501\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}