{"id":517,"date":"2008-06-14T10:43:21","date_gmt":"2008-06-14T14:43:21","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=517"},"modified":"2008-06-14T10:43:21","modified_gmt":"2008-06-14T14:43:21","slug":"from-the-category-clueless-pitches-that-make-you-go-hunh","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/06\/14\/from-the-category-clueless-pitches-that-make-you-go-hunh\/","title":{"rendered":"From the category Clueless: Pitches that make you go Hunh?"},"content":{"rendered":"

Some blog pitches are so bad you wonder, really wonder, about the person who pressed <send> Others are just a bit off. A rare few are excellent – you can’t wait to write or participate in the program. Later in this series, I’ll talk a bit about the secret sauce that makes some pitches really stand out. <\/p>\n

Today though, I am going to share a few that just make you go Hunh?<\/p>\n

First, this pitch from a PR agency that appears to have forgotten… the pitch. <\/p>\n

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Clearly, it is meant to be a soft-sell teaser to get the mom blogger to opt-in to learning more cleaning tips. But, leaving out the information about WHO the pitch is for doesn’t make a blogger want to know more. It just makes her laugh. Typos and the poor salutation don’t improve the situation.The email also wasn’t signed; after the "Thanks" there was some space and the email footer.<\/p>\n

Finally, as we’ve discussed here many times, most mom bloggers don’t write about cleaning tips. Here’s my favorite cleaning tip: set aside the money to hire a cleaning service or marry someone obsessed with cleanliness and willing to do the work. Camouflauging your cleaning product pitch as a fun activity for kids won’t change that. Grade: Fail.<\/p>\n

Next, we have a pitch for a "Life changing contest on Facebook." Yawn.<\/p>\n

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When I dragged this out of my spam folder Thursday morning, my first reaction to this teaser campaign was that it was mostly boring, bad grammar and lame blogger exclusive notwithstanding. I did however note that it was from a firm that has something of a reputation in blogger circles for — let’s be polite and call it "excessive emailing." I wondered what the follow-up might be. <\/p>\n

I didn’t have to wait long. <\/p>\n

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Notice the similar language to a pitch included in a previous bad pitch post<\/a>. I won’t leave you in suspense; yes, it is the same agency, and no, I won’t name it. Here’s the thing\u00a0 — one day doesn’t even give the blogger a chance to read her email, let alone decide whether she has any questions. This isn’t following up; it is stalking. <\/p>\n

The follow-up email also wasn’t from the same person who sent the initial email. Of course, both emails were sent by a bulk email program that must have had a glitch and attached the wrong sender name to the follow-up. Grade: Fail.<\/p>\n

Lessons\u00a0 learned:<\/p>\n