{"id":52,"date":"2005-03-06T10:20:57","date_gmt":"2005-03-06T14:20:57","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=52"},"modified":"2005-03-06T10:20:57","modified_gmt":"2005-03-06T14:20:57","slug":"marketing-versus-marketing-communications","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/03\/06\/marketing-versus-marketing-communications\/","title":{"rendered":"Marketing versus Marketing Communications"},"content":{"rendered":"<p>One of the (many) things that I find both amusing and frustrating in the ongoing debate about marketing&#8217;s role in the business is that so often people on both sides on the debate (ie, marketing rules versus marketing sucks) forget that marketing isn&#8217;t synonymous with marketing communications.<\/p>\n<p>Marketing 101. <\/p>\n<p>Marketing is the four Ps: Product, Price, Place, Promotion. <\/p>\n<p>Marketing Communications is primarily concerned with one P: Promotion. It is part of marketing, it is not ALL of marketing. <\/p>\n<p>Going forward in my writing, I plan to be very clear about which thing I am praising or criticizing: a marketing strategy or a marketing communications plan\/tactic that is part of an overall marketing strategy. <\/p>\n<p>It is an important distinction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the (many) things that I find both amusing and frustrating in the ongoing debate about marketing&#8217;s role in the business is that so often people on both sides on the debate (ie, marketing rules versus marketing sucks) forget that marketing isn&#8217;t synonymous with marketing communications. Marketing 101. Marketing is the four Ps: Product, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[12,4,8],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/52"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/52\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=52"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=52"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}