{"id":541,"date":"2008-09-02T19:47:08","date_gmt":"2008-09-02T23:47:08","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=541"},"modified":"2008-09-02T19:47:08","modified_gmt":"2008-09-02T23:47:08","slug":"internet-stats","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/09\/02\/internet-stats\/","title":{"rendered":"Internet stats"},"content":{"rendered":"<p>\nLast week, I was a panelist on a <a href=\"http:\/\/www.bulldogreporter.com\/me2\/default.asp\">Bulldog Reporter<\/a> audio conference about using social media in public relations. I mentioned some statistics on adoption of various tools, both by companies and individuals. Quite a few attendees asked for the sources of the data, so I figured it might be of general interest to Roadmaps readers. <\/p>\n<p><a href=\"http:\/\/www.universalmccann.com\/Assets\/wave_3_20080403093750.pdf \">Universal McCann Research<\/a> (pdf) is an excellent source on social media usage across all demographics and region.\n<\/p>\n<p><a href=\"http:\/\/www.emarketer.com\">E-marketer<\/a> has a report on older Internet users. The abstract is no longer free, but the reports aren\u2019t too expensive as I recall. Report is titled Seniors and E-Commerce&nbsp; &nbsp;&nbsp;<br \/>\nPublication Date: July 15, 2008<br \/>\nSubjects: Seniors; Retail E-Commerce<br \/>\nGeographies: United States<\/p>\n<p>Some general stats on <a href=\"http:\/\/www.internetworldstats.com\/stats.htm \">World Internet Usage<br \/>\n<\/a><\/p>\n<p><a href=\"http:\/\/www.blogher.com\/blogher-compass-partners-2008-social-media-benchmark-study-blogging-mainstream-reliable-fun-advice-a\">BlogHer\u2019s study on women bloggers<\/a>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.pewinternet.org\/\">The Pew Internet and American Life Project<\/a> is a great resource. Start with this<a href=\"http:\/\/www.pewinternet.org\/trends\/Internet_Activities_2.15.08.htm \"> summary page. <\/a><\/p>\n<p>The Society for New Communications Research study on customer care has not been published in full yet, but you can find the highlights in the <a href=\"https:\/\/getgood.typepad.com\/getgood_strategic_marketi\/2008\/05\/socap-social-me.html\">social media 101 presentation<\/a> I did for SOCAP last spring.&nbsp; Be sure to check <a href=\"http:\/\/www.sncr.org\">www.sncr.org<\/a> for the final results this fall as well as some other research that might prove interesting. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I was a panelist on a Bulldog Reporter audio conference about using social media in public relations. I mentioned some statistics on adoption of various tools, both by companies and individuals. Quite a few attendees asked for the sources of the data, so I figured it might be of general interest to Roadmaps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[8,40],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/541"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}