{"id":541,"date":"2008-09-02T19:47:08","date_gmt":"2008-09-02T23:47:08","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=541"},"modified":"2008-09-02T19:47:08","modified_gmt":"2008-09-02T23:47:08","slug":"internet-stats","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/09\/02\/internet-stats\/","title":{"rendered":"Internet stats"},"content":{"rendered":"<p>\nLast week, I was a panelist on a <a href=\"http:\/\/www.bulldogreporter.com\/me2\/default.asp\">Bulldog Reporter<\/a> audio conference about using social media in public relations. I mentioned some statistics on adoption of various tools, both by companies and individuals. Quite a few attendees asked for the sources of the data, so I figured it might be of general interest to Roadmaps readers. <\/p>\n<p><a href=\"http:\/\/www.universalmccann.com\/Assets\/wave_3_20080403093750.pdf \">Universal McCann Research<\/a> (pdf) is an excellent source on social media usage across all demographics and region.\n<\/p>\n<p><a href=\"http:\/\/www.emarketer.com\">E-marketer<\/a> has a report on older Internet users. The abstract is no longer free, but the reports aren\u2019t too expensive as I recall. Report is titled Seniors and E-Commerce&nbsp; &nbsp;&nbsp;<br \/>\nPublication Date: July 15, 2008<br \/>\nSubjects: Seniors; Retail E-Commerce<br \/>\nGeographies: United States<\/p>\n<p>Some general stats on <a href=\"http:\/\/www.internetworldstats.com\/stats.htm \">World Internet Usage<br \/>\n<\/a><\/p>\n<p><a href=\"http:\/\/www.blogher.com\/blogher-compass-partners-2008-social-media-benchmark-study-blogging-mainstream-reliable-fun-advice-a\">BlogHer\u2019s study on women bloggers<\/a>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.pewinternet.org\/\">The Pew Internet and American Life Project<\/a> is a great resource. Start with this<a href=\"http:\/\/www.pewinternet.org\/trends\/Internet_Activities_2.15.08.htm \"> summary page. <\/a><\/p>\n<p>The Society for New Communications Research study on customer care has not been published in full yet, but you can find the highlights in the <a href=\"https:\/\/getgood.typepad.com\/getgood_strategic_marketi\/2008\/05\/socap-social-me.html\">social media 101 presentation<\/a> I did for SOCAP last spring.&nbsp; Be sure to check <a href=\"http:\/\/www.sncr.org\">www.sncr.org<\/a> for the final results this fall as well as some other research that might prove interesting. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, I was a panelist on a Bulldog Reporter audio conference about using social media in public relations. I mentioned some statistics on adoption of various tools, both by companies and individuals. 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