{"id":544,"date":"2008-09-08T22:37:14","date_gmt":"2008-09-09T02:37:14","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=544"},"modified":"2008-09-08T22:37:14","modified_gmt":"2008-09-09T02:37:14","slug":"blogger-relations-faux-pas","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/09\/08\/blogger-relations-faux-pas\/","title":{"rendered":"Blogger relations faux pas"},"content":{"rendered":"<p>Here are a few more pitches that illustrate the points we&#8217;ve been discussing in the <a href=\"https:\/\/getgood.typepad.com\/getgood_strategic_marketi\/blogger_relations\/index.html\">blogger relations series.<\/a>\u00a0 Later this week, we&#8217;ll take a look at the new incumbent for crappiest pitch ever. Literally. <\/p>\n<p align=\"center\">&#8212;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" height=\"165\" style=\"margin: 5px\" width=\"432\" alt=\"\" src=\"https:\/\/\/\/i0.wp.com\/getgood.typepad.com\/getgood_strategic_marketi\/badpitch1_2.jpg?resize=432%2C165&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/p>\n<p>Um, no I write about marketing, blogger and public relations and social media. On a blog.<\/p>\n<p align=\"center\">&#8212;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" height=\"354\" style=\"margin: 5px\" width=\"466\" alt=\"\" src=\"https:\/\/\/\/i0.wp.com\/getgood.typepad.com\/getgood_strategic_marketi\/fathead.jpg?resize=466%2C354&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/p>\n<p>I love this one. Really I do. I just wish they had included a cover note.<\/p>\n<p align=\"center\">&#8212;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" height=\"280\" style=\"margin: 5px\" width=\"417\" alt=\"\" src=\"https:\/\/\/\/i0.wp.com\/getgood.typepad.com\/getgood_strategic_marketi\/embargo.jpg?resize=417%2C280&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/p>\n<p>Oops. You should always get a reporter or blogger to agree to the embargo BEFORE you give her the news.<\/p>\n<p align=\"center\">&#8212;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" height=\"297\" style=\"margin: 5px\" width=\"423\" alt=\"\" src=\"https:\/\/\/\/i0.wp.com\/getgood.typepad.com\/getgood_strategic_marketi\/tellafriend_1.jpg?resize=423%2C297&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/p>\n<p>Wow! My blog is cool!. But Arthur, do you know what I write about? Have you read my blog? I&#8217;m guessing not, because if you had you would know that I do not like unsolicited jpeg attachments and\u00a0 rarely discuss products. Other folks write about the widget du jour. Not me. And.I&#8217;m still scratching\u00a0 my head on how you managed to spell your own name wrong. The letters aren&#8217;t close enough on the keyboard for it to be a transposition&#8230; Could it be that you did not send the email yourself? <\/p>\n<p align=\"center\">&#8212;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" height=\"178\" style=\"margin: 5px\" width=\"415\" alt=\"\" src=\"https:\/\/\/\/i0.wp.com\/getgood.typepad.com\/getgood_strategic_marketi\/brandbook_1.jpg?resize=415%2C178&#038;ssl=1\" data-recalc-dims=\"1\" \/> <\/p>\n<p>This isn&#8217;t the worst pitch I&#8217;ve ever received, but it rubbed me the wrong way. The tone was a bit arrogant and didn&#8217;t establish the collegial feel I expect the publicist was aiming for. If I interview someone, I want to actually interview them. Not submit three questions for an intern to answer using the messaging document. It&#8217;s also a bit off target; the publicist probably got my name from one of the media databases. I don&#8217;t write about branding and advertising that much, a fact for which the branding agencies should be generally grateful as they probably wouldn&#8217;t be too thrilled with what I&#8217;d write. Let&#8217;s just leave it that I think branding agencies get paid far too much for what they actually deliver. <\/p>\n<p align=\"center\">&#8212;<\/p>\n<p><em>Make sure you don&#8217;t commit a blogger relations faux pas. Re-read your pitch before you send it. <\/em><\/p>\n<p><small>Tags: <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/blogger+relations\">blogger relations<\/a>, <a rel=\"tag\" href=\"http:\/\/technorati.com\/tag\/bad+pitch\">bad pitch<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are a few more pitches that illustrate the points we&#8217;ve been discussing in the blogger relations series.\u00a0 Later this week, we&#8217;ll take a look at the new incumbent for crappiest pitch ever. Literally. &#8212; Um, no I write about marketing, blogger and public relations and social media. On a blog. &#8212; I love this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[36],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/544"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}