{"id":591,"date":"2008-11-02T22:27:55","date_gmt":"2008-11-03T02:27:55","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=591"},"modified":"2008-11-03T11:03:38","modified_gmt":"2008-11-03T15:03:38","slug":"revisiting-the-3rs-of-blogger-relations-part-1-respect","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2008\/11\/02\/revisiting-the-3rs-of-blogger-relations-part-1-respect\/","title":{"rendered":"Revisiting the 3Rs of Blogger Relations, Part 1: Respect"},"content":{"rendered":"

Quite some time ago, my friend David Wescott wrote a post outlining the 3R’s of blogger relations<\/a>: Respect, Relationship and Relevance, a framework quite similar to my own approach<\/a> both at the time and still.<\/p>\n

Not at all surprising, since a shared conviction about how to engage with bloggers was how we met in the first place.<\/p>\n

Since I am more or less relaunching Marketing Roadmaps at this new URL, I thought it would be a good time to revisit these core concepts.<\/p>\n

Let’s start with Respect.<\/p>\n

What made David’s post so good<\/em> was the introduction of the word Respect<\/strong>. Most of the thinkers in the space (myself included) had been talking about Relationship and Relevance as well as the ideas<\/em> he categorized as Respect. But his post was the first time, to my knowledge, that anyone applied the actual word.<\/p>\n

And it is such a perfect word to describe the attitude with which you,\u00a0 the pitcher, should approach the blogger, the pitchee. Yes I know that is not a word. Sue me.<\/p>\n

With respect<\/strong>. For his time. For the passions that fuel her blog. For the person. For the blog.<\/p>\n

Here are some of the things that demonstrate lack of respect for the blogger that have crossed my desk in the last few months, either directly or forwarded from friends.<\/p>\n