{"id":782,"date":"2009-10-05T18:59:49","date_gmt":"2009-10-05T22:59:49","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=782"},"modified":"2009-10-05T19:11:19","modified_gmt":"2009-10-05T23:11:19","slug":"disclosure-ftc-and-ad-club","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2009\/10\/05\/disclosure-ftc-and-ad-club\/","title":{"rendered":"Disclosure, FTC and Ad Club"},"content":{"rendered":"<p>Today the <a href=\"http:\/\/politicalticker.blogs.cnn.com\/2009\/10\/05\/new-ftc-guidelines-call-for-greater-blogger-disclosure\/\" target=\"_blank\">FTC published<\/a> the <a href=\"http:\/\/www.ftc.gov\/opa\/2009\/10\/endortest.shtm\" target=\"_blank\">final guidelines\u00a0 for endorsements and testimonials.<\/a> Nothing terribly surprising, although I was pleased to see some additions to the examples about blogging and word of mouth marketing that made things much clearer. <em>[Full text of the changes to the<a href=\"http:\/\/ftc.gov\/os\/2009\/10\/091005endorsementguidesfnnotice.pdf\" target=\"_blank\"> guidelines<\/a> (pdf) as submitted to the Federal Register.] <\/em><\/p>\n<p>More from me on this later this week. We&#8217;ll also be updating and repeating the <a href=\"http:\/\/blogwithintegrity.com\" target=\"_blank\">Blog with Integrity <\/a>webinar on disclosure to reflect the final approved guidelines. Follow @BlogIntegrity on Twitter, <a href=\"https:\/\/www.facebook.com\/BlogWithIntegrity\" target=\"_blank\">fan <\/a>on Facebook or <a href=\"http:\/\/visitor.constantcontact.com\/manage\/optin\/ea?v=001DFTCDgfTjaiafTU0_AlWMA%3D%3D\" target=\"_blank\">subscribe <\/a>to the email list for updates.<\/p>\n<p>In the interest of full disclosure, I will be tweeting live from the Ad Club of Boston&#8217;s <a href=\"http:\/\/www.adclub.org\/hatch\" target=\"_blank\">Hatch Awards<\/a> tomorrow, courtesy of an invite from the folks at <a href=\"http:\/\/www.360publicrelations.com\/\" target=\"_blank\">360 Public Relations<\/a>. Hashtag #AdClub.<\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today the FTC published the final guidelines\u00a0 for endorsements and testimonials. Nothing terribly surprising, although I was pleased to see some additions to the examples about blogging and word of mouth marketing that made things much clearer. [Full text of the changes to the guidelines (pdf) as submitted to the Federal Register.] More from me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[27,70,36],"tags":[161],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/782"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=782"}],"version-history":[{"count":1,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/782\/revisions"}],"predecessor-version":[{"id":783,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/782\/revisions\/783"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}