{"id":79,"date":"2005-04-28T14:37:56","date_gmt":"2005-04-28T18:37:56","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=79"},"modified":"2005-04-28T14:37:56","modified_gmt":"2005-04-28T18:37:56","slug":"introducing-multiple-choice-a-collaborative-weblog","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/04\/28\/introducing-multiple-choice-a-collaborative-weblog\/","title":{"rendered":"Introducing Multiple Choice, a collaborative weblog"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\"><strong>Part One<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">As I have mentioned here a few times, I believe that collaborative weblogs are an excellent choice for a corporate blog. Multiple voices means no one person has to post everyday; it is much easier to manage the workload, and there is the vibrancy of conversation among the posts as well as in the comments. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">I am an even bigger proponent of collaborative weblogs that speak <strong>the voice of the customer<\/strong>, not just the company. For the past two months, I have been working on a collaborative weblog to be written by a company\u2019s customers as well as company reps. We are now in what you might call a public beta \u2013 the blog is live and there are posts, but we won\u2019t be officially launching until early May. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">But, we are slowly getting the word out, so it seemed the time was ripe to tell my Roadmaps readers all about it. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">The client is <\/span><a href=\"http:\/\/www.softwaresecure.com\/\"><span face=\"Times New Roman\">Software Secure<\/span><\/a><span face=\"Times New Roman\">, a software company that develops security software for computer-based and online testing. In a nutshell, its products prevent students from cheating on exams. The weblog is called <\/span><a href=\"http:\/\/softwaresecure.typepad.com\/multiple_choice\"><span face=\"Times New Roman\">Multiple Choice<\/span><\/a><span face=\"Times New Roman\"> and it will be written by our customers and other educational experts. We have three clients signed up to blog and are continuing to recruit regular contributors. If you know any educators or educational technology experts who might be interested in blogging with us, please let me know (<\/span><a href=\"mailto:sgetgood@getgood.com\"><span face=\"Times New Roman\">sgetgood@getgood.com<\/span><\/a><span face=\"Times New Roman\">) They do not have to be a Software Secure client. We want articulate people who are actively engaged in the issues. It is a volunteer position. We want folks who want to help their peers. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">I am very excited about the potential of creating spaces for customers to speak directly with each other as well as with the company about topics that are at the intersection of their mutual interests. Resources such as this perform a valuable service for the community while also serving the company\u2019s interests. It is \u201cdoing good by doing good,\u201d and what could be better than that?<\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">I welcome feedback from Roadmaps readers about the Multiple Choice blog, but I would ask that you leave feedback about the blog as a marketing tool, here on Marketing Roadmaps or in private e-mail to me at <\/span><a href=\"mailto:sgetgood@getgood.com\"><span face=\"Times New Roman\">sgetgood@getgood.com<\/span><\/a><span face=\"Times New Roman\"> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">If you do stop by Multiple Choice, of course feel free to leave comments on any of the posts, but I would appreciate it if my Roadmaps readers would respect that this is a client project. Comments about secure online testing, education, learning technology, Software Secure, are all fair game for Multiple Choice, a blog about secure online testing and learning. Marketing feedback belongs here on the Roadmap. Thanks!<\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\">\n<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span face=\"Times New Roman\">Next: I will post some of the background thinking that went into the decision to do a blog. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part One As I have mentioned here a few times, I believe that collaborative weblogs are an excellent choice for a corporate blog. Multiple voices means no one person has to post everyday; it is much easier to manage the workload, and there is the vibrancy of conversation among the posts as well as in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,11,4],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/79"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}