{"id":807,"date":"2009-12-07T10:56:33","date_gmt":"2009-12-07T15:56:33","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=807"},"modified":"2009-12-07T11:03:53","modified_gmt":"2009-12-07T16:03:53","slug":"bits-pieces-my-canadian-tv-debut-and-some-blogger-relations-reminders","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2009\/12\/07\/bits-pieces-my-canadian-tv-debut-and-some-blogger-relations-reminders\/","title":{"rendered":"Bits & pieces: My Canadian TV debut and some blogger relations reminders"},"content":{"rendered":"

Last week, I was a guest on After Hours with Andrew Bell<\/strong>, a financial news program on Canada’s Business News Network. Think of it as the Canadian equivalent of Bloomberg News. Topic: the new FTC guidelines and potential impact on companies. You can watch it online here<\/a>.<\/p>\n

Later this week, I’ve got a bad pitch to share with you but I want to spend some time on the post, a luxury I do not have today. I thought I’d get us all in the mood by sharing a few blogger relations tips.<\/p>\n

Good blogger outreach has to go beyond the product and its features. That brilliant features-based pitch with the clever tagline you are about to send? May be enough for the blogger to consider buying your product, but I can almost guarantee you, it will not be sufficient to get him to write. You’ve got to go beyond the features, and tap into something the blogger really cares about.<\/p>\n

If you are planning any programs aimed at mom bloggers, take 13 minutes and listen to this 360 Public Relations podcast<\/a>. It was taped at last fall’s Mom2Mom Summit, and features top mom bloggers and marketers discussing what works, and what doesn’t, in the mom social media space. Full disclosure: I edited the podcast for 360. <\/em><\/p>\n

Broken record though I may be, do not forget that, as of December 1, if you compensate a blogger, whether in cash or free products, the new FTC guidelines on endorsements and testimonials require you to:<\/p>\n