{"id":88,"date":"2005-05-14T20:06:58","date_gmt":"2005-05-15T00:06:58","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=88"},"modified":"2005-05-14T20:06:58","modified_gmt":"2005-05-15T00:06:58","slug":"ibm-blog-initiative","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/05\/14\/ibm-blog-initiative\/","title":{"rendered":"IBM Blog initiative"},"content":{"rendered":"<p>SiliconValleyWatcher <a href=\"http:\/\/www.siliconvalleywatcher.com\/mt\/archives\/2005\/05\/can_blogging_bo.php\">reports<\/a> that IBM will be launching a massive blog initiative next week. Lots of folks are commenting on this initial report, and it will certainly be interesting to chart the progress of blogging at IBM. <\/p>\n<p>Hopefully, a lot of doubting thomases (and thomasinas) will recognize that IBM&#8217;s <strong>corporate<\/strong> adoption of the form is validation of the blog as a powerful marketing and brand awareness tool. <\/p>\n<p><span style=\"color: #ff3300;\"><strong>16 MAY UPDATE<\/strong>: <\/span><span style=\"color: #000000;\"><a href=\"http:\/\/news.com.com\/2061-10809_3-5708645.html?part=rss&amp;tag=5708645&amp;subj=news\">Cnet news.com story<\/a> on the announcement today, with links to the actual guidelines and policy. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SiliconValleyWatcher reports that IBM will be launching a massive blog initiative next week. Lots of folks are commenting on this initial report, and it will certainly be interesting to chart the progress of blogging at IBM. Hopefully, a lot of doubting thomases (and thomasinas) will recognize that IBM&#8217;s corporate adoption of the form is validation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}