{"id":89,"date":"2005-05-15T22:34:43","date_gmt":"2005-05-16T02:34:43","guid":{"rendered":"https:\/\/getgood.com\/roadmaps\/?p=89"},"modified":"2005-05-15T22:34:43","modified_gmt":"2005-05-16T02:34:43","slug":"blogging-backlash","status":"publish","type":"post","link":"https:\/\/getgood.com\/roadmaps\/2005\/05\/15\/blogging-backlash\/","title":{"rendered":"Blogging backlash??"},"content":{"rendered":"

With all the recent hype about blogging, we are definitely going to see a spate of corporate blogs over the next few months. As well as negative commentary when blogging isn\u2019t as \u201ceasy\u201d as it seemed. <\/span><\/p>\n

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Not surprisingly, some will be in it for the quick hit, and be surprised: blogging takes effort and commitment to do well. Like anything<\/strong> worth doing, blogging takes time.  <\/span><\/span><\/p>\n

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Those in it for the quick hit will fade fast. Those who \u201cget it\u201d and are willing to invest in the medium will achieve the long term results. <\/span><\/p>\n

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And, it is worth repeating: a blog has to make sense in the context of the marketing plan, with clear objectives and desired results. From the corporate perspective, that is what makes the investment worthwhile. <\/span><\/p>\n

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Opinions well worth reading on this topic: <\/span><\/p>\n

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Gapingvoid: <\/span>Blog as if your life depended on it (for the next three months anyway)<\/span><\/a><\/p>\n

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Micro Persuasion: <\/span>Let the blog bashing begin<\/span><\/a> (and be sure to read the comments)<\/span><\/p>\n

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<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

With all the recent hype about blogging, we are definitely going to see a spate of corporate blogs over the next few months. As well as negative commentary when blogging isn\u2019t as \u201ceasy\u201d as it seemed. Not surprisingly, some will be in it for the quick hit, and be surprised: blogging takes effort and commitment […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[5,4],"tags":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/89"}],"collection":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/\/getgood.com\/roadmaps\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}