As I mentioned a week or so ago, I am one of six contributors to a new business blog, the Revenue Roundtable. This week is my week as "lead blogger" so I am liable to be light on the Roadmap as a result.
Check out the Roundtable — my topic for the week is "Why can’t sales and marketing get along?"
Today, John Moore over at Brand Autopsy gives us our Peter Drucker fix.
Think about it — even if you’ve never read anything by Drucker, it is absolutely certain that you have been influenced by him.
Now, that’s a brand….
So, Panera was not behind the fake Panera blog of yesterday. Apparently it was an ad agency trying to win their business. Unlikely, I’d say 🙂
This is why I try to avoid jumping to conclusions (see yesterday’s comment). After all, as the cliche goes, we know what often happens when we assume……
Thanks to Topaz Partners for the link
From MicroPersuasion, a link to tips for being a more productive blogger
From AdRants, news of a possible fake blog from Panera. For my part I truly don’t have much more energy to devote to this topic, at least for now. So, I stand by what I’ve said before: to be a fake corporate blog, it has to be sponsored by Panera, without the sponsorship being clearly indicated on the blog and without clear indication that the writer is a character, not a real person. If it isn’t sponsored by Panera, but written by someone else for some other purpose (as suggested on the blog’s comments) it still may be stupid and lame, but it isn’t fair to diss Panera for it. The market will decide about character or fictional blogs — if they creatively meet the needs of their audience, like Manolo the Shoe Blogger or the Audi one for example, they thrive. And if they don’t, they’ll die.
Well, I have been off the grid for the past few days at Camp WorldWIT in Lake Geneva Wisconsin. It was a terrific weekend of meeting smart successful women from all over the country, and in fact from overseas as well. Of course, I had withdrawal symptoms from not having Internet access until I hit the Admiral’s Club on Sunday morning before my flight home.
Some of my highlights:
All three keynote speakers were excellent: Sheila Cavanaugh, SVP at Fidelity, Dr. Sheila Dugan from Rush University Medical Center and Rosalyn Wesley, Director of Corporate HR at Fortune Brands.
Kathleen Ameche’s tale of the process to publish her new book, The Woman Road Warrior.
The wonderful women who attended the panel on which I was a speaker. They had terrific questions about blogging, and I really enjoyed meeting and speaking with them. Below I have posted the additional links I promised during the session.
Sunrise yoga.
Some really great sessions on sales and marketing issues. It is great to meet people of like mind who believe in a sales and marketing partnership, versus a war.
And last but not least, all the terrific women I met during the weekend.
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Links
Typepad and Blogger, two well known hosted services for blogs. Blogger is free, but I think less functional for business blogging. I use Typepad.
Two search engines for blogs: Technorati and PubSub
I also want include the WorldWIT blogs: Business Mom, Networking for Success, PRGirl, The Customer Clique and The Male Perspective
As I start hearing back from the women I met at Camp WorldWIT about their new blogs, I will create a new category on my blogroll, and include the WorldWIT ones as well.
