Blogola and boycotts and burnout, oh my: Announcing the Blog with Integrity pledge

by Susan Getgood on July 22, 2009 · 28 comments

in Blogging,Ethics

BlogWithIntegrity.comIn last week’s post about Facebook fan pages for PR agencies and the Mom Dot PR blackout, I reiterated my strong opinion that the issue isn’t reviews or compensation. It isn’t even burnout or poor blogger outreach, although goodness knows we could stand more than a little improvement on that score.

The real issue facing the blogging community is integrity.

In her excellent post on the blackout at BlogHer, Liz Gumbinner also wrote about the importance of integrity. This didn’t come as a total surprise.

Over the past few months of sturm und drang over FTC guidelines, pay per post and blogola,  four of us — Liz, fellow bloggers and colleagues Kristen Chase and Julie Marsh, and I  — have had an ongoing conversation about the underlying issues of integrity, responsibility and disclosure.

The direct result of that conversation is the Blog with Integrity pledge we are announcing today.

Blog with Integrity was created to provide bloggers with a tangible and collective way to express our commitment to a simple code of blogging conduct. It recognizes that there’s no single right way to blog and more than enough room in the world for different approaches.

What matters is the relationship with our readers. Meeting our commitment to them and to our community. Clear disclosure of our interests so they can evaluate our words. Treating others with respect. Taking responsibility for our words and actions.

We hope you will join us. There’s no cost or complicated application process. Just take the pledge and display the badge.

Read the full pledge on the website, blogwithintegrity.com. You can also follow us on Twitter @BlogIntegrity and on Facebook.

Oh, by the way, not a parent or personal blogger? Don’t kid yourself, integrity is not just a parent blogging issue. The ethical lapse displayed by TechCrunch when it published the stolen Twitter documents pretty much trumps any pay per post blogger who neglects to disclose.

Credits: Blog with Integrity logo, badges and website designed by Christine Koh, Posh Peacock. Database code for the Pledge page by David Herrington, Active Oak. We could not have made this happen without their contributions.

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{ 20 comments }

1 DaniGirl (Dani Donders) July 22, 2009 at 9:03 am

Twitter Comment


Noble idea & I agree w principle, but do we need a badge & site for this? @sgetgood Announcing Blog with Integrity [link to post]

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2 Mom101 July 22, 2009 at 9:12 am

You are a true thought leader.
.-= Mom101´s last blog ..Blog with Integrity – we’re taking our community back =-.

3 Mom101 July 22, 2009 at 9:13 am

And Dani, no of course we don’t need a badge. But bloggers often want a way to identify themselves with the causes and efforts they support. The badge is entirely optional. And the site is not advertiser supported. Just a home base for the community.
.-= Mom101´s last blog ..Blog with Integrity – we’re taking our community back =-.

4 sgetgood (Susan Getgood) July 22, 2009 at 9:33 am

Twitter Comment


Announcing Blog with Integrity [link to post]

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5 Assertagirl (Assertagirl) July 22, 2009 at 9:34 am

Twitter Comment


RT @sgetgood: Announcing Blog with Integrity [link to post]

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6 sgetgood (Susan Getgood) July 22, 2009 at 9:41 am

Twitter Comment


@DaniGirl Wish we didn’t but truly think we do. Otherwise wouldn’t have spent the time to do it.

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7 Julie @ The Mom Slant July 22, 2009 at 10:03 am

Susan, thank you. We all played a part, but your tenacity on this topic has gone above and beyond in making this site a reality.
.-= Julie @ The Mom Slant´s last blog ..Do what you know is right =-.

8 victoriaPR (Victoria Renwick) July 22, 2009 at 10:34 am

Twitter Comment


Good stuff from @sgetgood, @Mom101 and more: RT @sgetgood: Announcing Blog with Integrity [link to post]

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9 Boston Mamas July 22, 2009 at 10:38 am

Really, really awesome. Thanks for being a mover and shaker Susan. – Christine
.-= Boston Mamas´s last blog ..Birthday Giveaway: Kangaroo Club =-.

10 DaniGirl (Dani Donders) July 22, 2009 at 10:54 am

Twitter Comment


@sgetgood I should’ve read more before I tweeted. I do think it’s an excellent initiative, I’ve just seen it done b4 and nothing came of it.

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11 jharveyrocks (Jeannine Harvey) July 22, 2009 at 11:34 am

Twitter Comment


RT @victoria PRGood stuff from @sgetgood, @Mom101 and more: RT @sgetgood: Announcing Blog with Integrity [link to post]

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12 ethicmarketing (Ethic Marketing) July 22, 2009 at 11:47 am

Twitter Comment


Blogola and boycotts and burnout, oh my: Announcing the Blog with …: The ethical lapse displayed by TechCrunch.. [link to post]

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13 Susan Getgood July 22, 2009 at 12:08 pm

Dani — I’ve seen the previous efforts too :-) I think the difference here is that this isn’t a complex system, with layers and tiers nor is it a reaction to an event. We’ve been talking about these issues for a few months.

It’s just a simple affirmation that you agree with the principles.

14 Liza July 22, 2009 at 2:25 pm

Susan, great work as usual! I hope to see you at BlogHer — a few of your intended panels and mine are the same, so hopefully we will.

I’ll post my planned agenda (along with the Integrity badge) tonight. Posting your agenda was another good idea.
.-= Liza´s last blog ..BlogHer! Chicago! All! By! Myself! =-.

15 Michele Lamar July 22, 2009 at 10:02 pm

This is a great way to get things moving in a positive direction. Thank you Susan (and to the other amazing women that started this with you. I am with you 110%.
.-= Michele Lamar´s last blog ..Target: New Logo for Beauty & Health line =-.

16 artfulife July 27, 2009 at 4:09 pm

Although my blog is nothing even close to as big as some, or read as many as others, I love this! I have seen too many copycats out there who take others ideas and feed them to the blog community as their own. I feel the fun of blogging is being able to write & share a little peek of your unique vision of life & the world around you. If you don’t do it with integrity then why do it at all? Totally adding the button to the side of my blog. Thanks ladies.
.-= artfulife´s last blog ..Saturdays Are Filled With……… =-.

17 Allison July 30, 2009 at 2:18 pm

Loved Liz’s post. I signed up my blog immediately. Great idea and kudos to you all.
.-= Allison´s last blog ..two years later and I’m still a-posting… =-.

18 georgie August 1, 2009 at 6:51 pm

i signed up and added the badge…I really am not sure what prompted this-but I am all for supporting something I believe in…Integrity…it just doesnt get any stronger than that
.-= georgie´s last blog ..Friday Fragments =-.

19 Sisterlisa August 4, 2009 at 4:25 pm

Thank you so much for your contribution to bring peace and re-establish integrity among the blogsophere. :O)

20 Allison Worthington August 5, 2009 at 9:28 am

LOVE! Great job!
.-= Allison Worthington´s last undefined ..If you register your site for free at =-.

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