Latest Lands’ End Contest on Facebook DOES comply with new rules

by Susan Getgood on January 6, 2010 · 1 comment

in Facebook,Marketing

In my post earlier this week, I mentioned  Lands’ End’s after-Christmas contest, which let Facebook users enter simply by becoming a fan. I know, because I did it.

Unfortunately, it’s a violation of Facebook’s new promotion guidelines to use “become a fan” as a way for people to  enter a contest. You can require that someone be a fan to enter, but they have to explicitly enter.

I was pleased to see that Lands’ End’s newest contest complies.

{ 1 comment }

1 intertuber (Irwin Hodenop) January 17, 2010 at 2:47 am

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Latest Lands End Contest on Facebook DOES comply with new rules: [link to post]

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