The evolution of consumer-to-consumer marketing

April 13, 2017

Next weekend, I am speaking at the BConnected Conference in Toronto on The Future of Influencer Marketing. Prepping for this session made me realize that I had really pretty much abandoned my blogs, including this one, even though I have been creating a lot of new content about influencer marketing, branded content and performance measurement. So I […]

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Managing Crisis: When Insiders Go Public

March 2, 2017

Recently someone ask me if I thought car service Uber could improve consumer perceptions by engaging with social influencers. I replied with a very tentative maybe. The damage to the firm’s brand goes well beyond one or two faux pas. Sexual assault of female passengers  and sexual harassment of female employees being a particular problem. […]

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2014 in Review: Some of my favorite sponsored content programs (part 1)

January 5, 2015

Disclosure: I am Senior Vice President, Integrated Marketing at SheKnows Media. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In my job at BlogHer, and now at SheKnows Media following its acquisition of BlogHer, I am privileged to work with our client brands and […]

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FTC Update: Operation Full Disclosure; Disclosing a compensated trip

October 1, 2014

Last Thursday, the Federal Trade Commission issued a press release about its Operation “Full Disclosure.” The most important thing for bloggers to know about Operation “Full Disclosure” is that it has NOTHING to do with sponsored posts on blogs.  It was aimed squarely at national television and print advertisers that failed to make adequate disclosures […]

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Blogger Compensation: How Much is a Sponsored Post Worth?

August 6, 2014

Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many […]

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A practical definition of content marketing

June 8, 2014

Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about […]

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