FTC Update: Operation Full Disclosure; Disclosing a compensated trip

October 1, 2014

Last Thursday, the Federal Trade Commission issued a press release about its Operation “Full Disclosure.” The most important thing for bloggers to know about Operation “Full Disclosure” is that it has NOTHING to do with sponsored posts on blogs.  It was aimed squarely at national television and print advertisers that failed to make adequate disclosures […]

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Blogger Compensation: How Much is a Sponsored Post Worth?

August 6, 2014

Cross-posted on BlogHer Disclosure: I am Vice President, Sales Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. BlogHer 2014. We just celebrated the 10th anniversary of a little conference held to tell the world: Here are the women who blog. Many […]

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A practical definition of content marketing

June 8, 2014

Disclosure: I am Vice President of Sales & Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. Content marketing. It is the hot topic of 2014. And like “native advertising,” there are as many definitions of and opinions about […]

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FTC Endorsement Guidelines Update: Disclosing a Sweeps or Contest Entry on Social Media

April 1, 2014

 Disclosure: Not a lawyer. Don’t play one on the Internet. But I’ve studied the FTC endorsement guidelines. A lot.  Yesterday news broke that the FTC had issued a warning to shoe manufacturer Cole Haan, notifying it that the disclosures used by consumers in its Wandering Sole contest on Pinterest were not sufficiently clear as to […]

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Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

February 23, 2014

Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service […]

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Shining a Light on the Native Advertising Debate

January 20, 2014

Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In December, the FTC held a workshop on Native Advertising,  the practice of embedding/including advertising messages in editorial spaces. Prompted by concerns that publishers are not disclosing sufficient […]

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