Update: Pinterest’s Acceptable Use Policy and Brand Pins/Pinboards

February 23, 2014

Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. It’s not a secret that I am something of an ethics/best practices aficionado. As a result, I pay particular attention to the terms of service […]

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Shining a Light on the Native Advertising Debate

January 20, 2014

Disclosure: I am Vice President, Influencer Marketing at BlogHer. Advertising and social media marketing programs are a significant source of revenue for my company and for the bloggers in our advertising network. In December, the FTC held a workshop on Native Advertising,  the practice of embedding/including advertising messages in editorial spaces. Prompted by concerns that publishers are not disclosing sufficient […]

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Old Spice: Bring back the man on the horse!

January 7, 2014

Boys, use Old Spice, you’ll get laid, and your mom will turn into a crazy stalker who doesn’t brush her hair. Old Spice has rung in the New Year with a new ad campaign for its teen-skewed products, and I hate it. And not just because I don’t think the joke is funny. I understand […]

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Matching the social platform to the marketing objective

December 31, 2013

Matching the social platform used in a marketing campaign to the marketing objective of the campaign is the first step  of successful strategy. Yet, all too often, early adopters rush to the shiny new object, regardless of whether it is the right choice for the specific need. And on the extreme opposite of the spectrum, […]

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Who “owns” social platforms?

November 27, 2013

Who “owns” social platforms? The user or the platform? The answer is both obvious, and yet not. Clearly the developer of the platform (and its shareholders) own the business and its intellectual property. Deciding who owns the experience is a wee bit harder. Without the engaged users, there is no experience. In that respect the […]

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Changes to Facebook rules for contests and sweeps

August 30, 2013

Facebook revised its guidelines for contests and sweepstakes this week,  removing the requirement that such promotions must be administered through a Facebook app. Brands can now use their Facebook Pages directly for sweeps and contest entries, including core Facebook functionality like posting to the brand’s page, commenting or liking a post. However, it is still a […]

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