Pitching on the grave

June 28, 2011

Normally, I’m proud to tell people that I’m a marketer. I love connecting consumers with the brands they love and companies with the products that fuel their business. Every so often though, someone calling themselves a marketing professional does something that makes me embarrassed for my profession. More than a few of these instances have [...]

Read the full article →

Is “earned media” an anachronism?

June 19, 2011

anachronism – A thing belonging or appropriate to a period other than that in which it exists, esp. a thing that is conspicuously old-fashioned (Source: Google Search) Perhaps anachronism is a little harsh, but not by much. The whole concept pf earned media, as part of the triumvirate of Earned, Paid and Owned, has always been [...]

Read the full article →

The Mommy Card

May 23, 2011

Last week while listening to Pandora, I heard a commercial for VistaPrint promoting “mommy cards” (along with networking cards and dating cards.) What exactly is a “mommy card,” I wondered (and tweeted.) Now before, you jump in and think, “how stupid are you, Susan, to not know what a “mommy card” is,” rest assured, I [...]

Read the full article →

Smells like Social Media

May 17, 2011

I have some serious topics on deck to share with you, including my thoughts on the state of  ”earned media,” but today we have to take a little detour. Because the press release I received this morning for the “Made for Social Media” attraction fragrance  is just so good bad, in a good way, that I [...]

Read the full article →

Beating Blog Burnout panel at ASJA 2011 in New York

May 3, 2011

cross posted to Snapshot Chronicles I was privileged to join author Dr. Irene Levine and former Ladies’ Home Journal editor-in-chief Myrna Blyth on a panel at the American Society for Journalists and Authors conference last Saturday in New York. The topic was how to avoid “blog burnout,” which was a tad ironic since lately I [...]

Read the full article →

High Tea and High Strategy at Mom 2.0

April 20, 2011

Last week, I attended Mom 2.0 in New Orleans, and a wonderful time was had by all. Except for the flight home Saturday night during which I (and my fellow passengers) experienced the worst turbulence  I have EVER experienced in 30+ years of flying. Pilots and crew of Delta flight 858 from NOLA to LaGuardia, [...]

Read the full article →

← Previous Entries

Next Entries →