Marketing Roadmaps — "If you don't know where you are going, any road will take you there." - Lewis Carroll, Alice in Wonderland

BlogHer Visionaries

October 1, 2011

For the past few weeks, I’ve been working on the launch of BlogHer’s new consumer panel, Visionaries. I’m very excited about the possibilities we have with the panel to connect the BlogHer audience with brands. Once or twice a month, we’ll be sending panel members a survey or perhaps even an offer to try a [...]

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Lessons to be learned from ConAgra/Ketchum’s Sotto Terra blogger event

September 7, 2011

I’m back! You had to know I would not be able to resist commenting on the ConAgra/Ketchum “Sotto Terra” blogger events in New York last month that went so horribly, tragically wrong. So wrong that the fallout made it to the pages of the New York Times. Ouch. I’m not going to rehash the details [...]

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Pitching on the grave

June 28, 2011

Normally, I’m proud to tell people that I’m a marketer. I love connecting consumers with the brands they love and companies with the products that fuel their business. Every so often though, someone calling themselves a marketing professional does something that makes me embarrassed for my profession. More than a few of these instances have [...]

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Is “earned media” an anachronism?

June 19, 2011

anachronism – A thing belonging or appropriate to a period other than that in which it exists, esp. a thing that is conspicuously old-fashioned (Source: Google Search) Perhaps anachronism is a little harsh, but not by much. The whole concept pf earned media, as part of the triumvirate of Earned, Paid and Owned, has always been [...]

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The Mommy Card

May 23, 2011

Last week while listening to Pandora, I heard a commercial for VistaPrint promoting “mommy cards” (along with networking cards and dating cards.) What exactly is a “mommy card,” I wondered (and tweeted.) Now before, you jump in and think, “how stupid are you, Susan, to not know what a “mommy card” is,” rest assured, I [...]