BlogHer syndicates my post, MSNBC attends panel I’m on

January 11, 2010

So far it’s been a pretty good week.
BlogHer syndicated last week’s FTC/Facebook survey post.
MSNBC covered the MommyTech CES panel I was on last Friday.
I actually had a good time in Las Vegas (a first I think), AND Southwest found my bag and delivered it this morning.
Here’s hoping it’s a sign for the coming year.

Read the full article →

Latest Lands’ End Contest on Facebook DOES comply with new rules

January 6, 2010

In my post earlier this week, I mentioned  Lands’ End’s after-Christmas contest, which let Facebook users enter simply by becoming a fan. I know, because I did it.
Unfortunately, it’s a violation of Facebook’s new promotion guidelines to use “become a fan” as a way for people to  enter a contest. You can require that someone [...]

Read the full article →

Facebook’s new contest rules and FTC guidelines – has social media marketing adapted?

January 5, 2010

Warning – long post
Are social media marketers implementing the new Facebook contest rules and meeting their obligations under FTC guidelines? Survey sez: maybe not, or at least, not yet.
Background
Social media marketing. A bit like the wild west of our imaginations — a little bit glamorous, a little bit dangerous, and as practiced by some, perhaps [...]

Read the full article →

See ya, 2009

December 31, 2009

Don’t let the door hit you on the way out.
2009 has not been a banner year. The economy really impacted my business, as it has so many. Among other things, the competition for projects got quite fierce. When full-service agencies slash their fees to the bone, it is pretty hard for an independent to match [...]

Read the full article →

Radio silence

December 20, 2009

I’m officially going dark on the blog until after Christmas. Book deadlines looming and I’d like to enjoy my family over the holidays a bit too. When I come back, I hope to have some updates on the Blog with Integrity webinars for next year. I’m also going to be digging into whether companies doing [...]

Read the full article →

Bits & pieces: My Canadian TV debut and some blogger relations reminders

December 7, 2009

Last week, I was a guest on After Hours with Andrew Bell, a financial news program on Canada’s Business News Network. Think of it as the Canadian equivalent of Bloomberg News. Topic: the new FTC guidelines and potential impact on companies. You can watch it online here.
Later this week, I’ve got a bad pitch to [...]

Read the full article →

Gaze into my crystal ball: Predictions about impact of new FTC endorsement guidelines

December 1, 2009

The new FTC guidelines for commercial endorsements and testimonials take effect today. How will that impact social media outreach programs?
Here are my predictions.
Companies and agencies that practice good blogger relations will continue to do so. They achieve excellent results by building close relationships with bloggers and developing targeted, relevant programs for their communities. They probably [...]

Read the full article →

Companies’ obligations under FTC endorsement guidelines

November 24, 2009

As I noted in last week’s post, companies using social media marketing tactics have an equal, if not greater obligation, than bloggers under the revised FTC guidelines. It just hasn’t gotten as much media coverage. In part because the story isn’t as  provocative as “Bloggers are Shills! Big fines!” and in part because it’s not [...]

Read the full article →

Blog with Integrity goes to Washington

November 23, 2009

We are fortunate to have a top notch pair of Washington lobbyists, Elizabeth Frazee and Sharon Ringley of TwinLogic Strategies, helping Blog with Integrity on a pro bono basis.  They made the initial connection to the FTC for the Town  Hall webinar on the 10th, and earlier this month when I was in DC on [...]

Read the full article →

Once More, with Feeling: FTC guidelines, bloggers and companies

November 16, 2009

Every time I post about the FTC’s guidelines for endorsements and testimonials, I hope that, this time, the misinterpretations and disinformation will stop. So far, I remain disappointed, but ever optimistic, here I go. Once More, with Feeling.
Last week, Blog with Integrity hosted a webinar featuring Mary Engle from the FTC’s Bureau of Consumer Protection. [...]

Read the full article →

← Previous Entries

Next Entries →