My semi-regular list of interesting marketing posts from around the blogosphere.
From BL Ochman: Technorati Founder David Sifry Outlines a Basic Corporate Blogging Policy One of the things she discusses in her post is that bloggers who blog for the company need to have media training. I agree, and I think companies should offer something to employees who blog personally as well, even if it isn’t full-fledged media training. Many a blogger has been stunned by the fact that their statements caused a fuss for one reason or another. Media training prepares people for the 15-minutes of fame, and a better-informed employee might save the company some embarassment down the line.
From BLOGthenticity, Bloggers and the Law, an InfoWorld article
From Dave Taylor (The Intuitive Life Business Blog), Top Business Blogging Resources
A great series from Jim Logan: Inside Baseball on Business Blogging. There are four posts (with a 5th promised), read ’em all: Blogs are a tool of business; Not every business needs a blog; Blogging platforms; Blogging styles; Best Practices (coming soon).