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Marketing Roadmaps

Announcing The Revenue Roundtable

May 18, 2005 by Susan Getgood

A few weeks, Jim Logan asked if I would be interested in joining with him and a few others on a new group blog called The Revenue Roundtable. After a few weeks of round robin e-mails, telephone calls and a lot of work on Jim’s part (thanks Jim), the Roundtable launched yesterday.

The Roundtable bloggers are Jim Logan, Michael McLaughlin, Jill Konrath, Brian Carroll, Kevin Stirtz and me. Our backgrounds in sales, marketing, business develoment and small business management are different, but we all share a results-oriented approach to business problems, so you can expect a practical, goal-oriented Roundtable. I’ll keep my philosophical musings and fake blog rants on the Roadmap 🙂

From the introductory post:

"We’ve joined together as a team to focus on a single objective: helping you grow a profitable business—while maintaining your sanity. Our panel of experts will help you clear the path to prosperity by sharing winning strategies for building a business, and by pointing out the inevitable traps you’ll encounter along the way.

The Revenue Roundtable team’s saying is “Be practical, or be quiet.” So, head off to academia if you want to read jargon-laden management theory. Stick with us if you want specific advice on marketing strategy, lead generation, managing a complex sale, and expanding your business with your existing customers. And that’s just the start.

The team will write on one topic each week so you’ll get an in-depth view of an issue. And, we want your comments, suggestions and participation so we can tailor the blog’s content to match what you ask for.

Come back often. Let the Revenue Roundtable be your Swiss army knife for growing your business."

Check it out — the first week’s topic is Customers!

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