Marketing Roadsigns is the newsletter that accompanies this blog. Last year, I did it monthly, but have had to move to a bi-monthly schedule this year.
To make up for the reduced frequency, I’ve decided to make the lead article in each issue exclusive to the newsletter. The March/April issue (published today) features Customer Loyalty. I also have a brief review of Naked Conversations by Scoble & Israel and Blogging for Business by Holtz & Demopoulos.
Some of the Roadmaps content will still be used in the newsletter and vice versa, but for the most part I am going to keep the two vehicles distinct. This blog, which has a PR/marketing slant, will continue to focus on timely communications, blogging and industry issues. The newsletter will cover "evergreen" sales and marketing topics like customer loyalty, telemarketing and so forth.
This way, those of you who are kind enough to read both the blog and the newsletter will get something a little different out of each, which hopefully equates to the best of both worlds.
If you do not subscribe to the newsletter, but would like to check out one of the above-mentioned articles, I do index the newsletter on my company website.
Tags: marketing+newsletter, marketing
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