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Marketing Roadmaps

BlogHer 06 Business Blogging Unpanel

July 24, 2006 by Susan Getgood

Well, regular readers have noted that blogging has been ultra-light recently. Reason? Burning the midnight oil on client work so I can enjoy my trip out to BlogHer at the end of the week.

I am really looking forward to the whole conference, but particularly the Saturday "Unpanel" on Business Blogging.

More than once, I’ve had a bit of angst about this, worrying that maybe nobody would step up and volunteer to share their case studies.

Well, I needn’t have worried. My fellow women bloggers have come through and we are going to have some great case studies to get us started. And I hope that EVERYONE attending the session chimes in as we go along. No experts here. Just folk figuring it out as we go along 🙂

I’ve posted a summary doc with all the links to the various case studies on my site. You should also check out the BlogHer post on the session (where this will be cross-posted.) One of the blogs is no longer active, but we have some docs and screen shots, also on my getgood.com site. Please, if you are planning to attend this session at BlogHer, take a few minutes to check out the blogs. While we will have WiFi, we will NOT have an overhead projector during the session.

And don’t forget, we have a great giveaway, thanks to Debbie Weil, who couldn’t be with us but has donated a copy of her new business blogging book. Hot off the presses!

My thanks to the wonderful women who have volunteered their case studies for this session: Stephanie Hendrick, Jody DeVere (Ask Patty), Celeste Lindell (Average Jane), Heather Sanders and Lori Taylor. And a special thank you to my co-panelists Toby Bloomberg and Yvonne DiVita who joined me in this experiment, and without whom the blogosphere would be a far less pleasant place.

Thanks! See you in San Jose.

Tags: blogher, business blogging

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Filed Under: Blogging, BlogHer Tagged With: BlogHer06

Reader Interactions

Comments

  1. Toby says

    July 25, 2006 at 3:35 pm

    Susan – thanks for the invite to join the smart women on the “unpanel.” Great opportunity for biz bloggers to learn for each other. “Toss of a pink boa” to you for putting the session together!

  2. Jane says

    July 26, 2006 at 8:05 am

    Thanks for including me and going to so much extra trouble to accommodate the now-defunct project I’ll be discussing. It should be a great “unpanel.”

  3. Ellen Weber says

    July 30, 2006 at 3:42 pm

    An interesting project and it will be fun to read the results. Thanks for sharing — and all the best!

  4. verycommerce says

    July 31, 2006 at 10:27 am

    Susan, I’ve ‘coined’ my 5 minute shpeel the Roadrunner Speak-Off! I think I was the fastest presenter there. Thanks for leading that discussion though – it gave me some meat to chew on and encouraged me to stretch a bit and see where I can be at next year’s blogher!

  5. Susan Getgood says

    July 31, 2006 at 10:46 am

    Heather — *thank you* for participating. The case studies and presentations from our volunteer bloghers made all the difference in the success of the session.

    And no worries… Your presentation may have been fast, but it was focused and introduced people to the idea of using a blog as the main site, which is an important idea, esp. for service companies.

    You also had great technical info in the discussion part, which was very useful to the group.

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