It’s hot here in the Northeast. But you knew that. Because that’s all any of us are talking about on Twitter and Facebook.
Well not entirely, but almost.
To ward off crankiness, I thought I’d share some gems from my inbox this morning. They are just so silly they made me laugh out loud.
Let’s start with this glimpse of my spam folder:
I’ve got to believe than one of the four is spamming them multiple times within the same hour.
Then there was the press release offering me:
Media Source Available to Discuss Social Media Use of Lebron James, Lindsay Lohan and Other Celebrities
[Name Redacted], a leading social media firm, provides information on trends and statistics for how social media tools like Facebook and Twitter impact the way celebrities communicate with the public.
Seriously, the “expert commenter media alert” is a very tired PR strategy. Honestly, if you are really an expert, you’d be talking about this stuff ON Facebook and Twitter, media would be following you, and contacting you. Note: it is particularly lame when you send the release to marketing people who specialize in social media. I’m pretty sure we can figure this out for ourselves.
And that was just this morning. This week, I’ve also gotten press releases about something to do with Miranda Cosgrove, a big home improvement chain and a few social media marketing books by people I’ve never heard of.
It is the silly season, my friends. Could be the heat. But I’m guessing it’s partially a timing thing. PR management software company Vocus holds its Users’ Conference in early June.
That’s about three weeks for new users to get the basics under their belt and they are ready to spam, spam, spam! It’s not the company’s fault, but man oh man, when will the “spray and pray” model of press release distribution die the death it richly deserves?
