Adrants on the promotion campaign for the John Twelve Hawks’ book The Traveler. Program includes a character blog, and as I said in my comments on Adrants, I’ve long believed that fans of books/tv/film will embrace well written character blogs. This is slightly different, as it is promo for a new book, not a build-on to an existing franchise, but it will be very interesting to watch this play out. From my quick glance, the program looks very well done, and there is certainly no subterfuge.
Amy Gahran over at Contentious has a great idea for a unique gift: the gift of conversation.
From Creating Passionate Users, Featuritis vs. the Happy User Peak Main takeaway: give the right features and make them usable as well as useful. Don’t provide a feature just because you can. Make sure it is something that your user actually wants.
Finally, from Jim Logan, some thoughts about CRM — CRM is an attitude and a set of processes, not a piece of software Main takeaway: Focus on doing active customer relationship management, using whatever software tools you want, versus on a piece of software as savior.