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Marketing Roadmaps

Checking in, then checking out

July 21, 2005 by Susan Getgood

Apologies for the light week. I will get back to a regular schedule in a few weeks. For now it is a bit spotty.

A bit on podcasting. Shel Holtz located an interesting research report, and subsequently linked to a very funny post by Steve Gillmor about the "death of podcasting."  Net net: podcasting is here to stay, figure it out, decide if it makes sense for your marketing plan, embrace it if it does, and if not, just listen to the podcasts that turn you on. I like the Hobson and Holtz Report (for business) and The Signal for fun.

Don’t know what The Signal is all about. Don’t worry. In September, you will 🙂 Listen to the podcast or send me an email if you can’t wait.

I am off on a family vacation tomorrow to Ocean City MD and then to blogher in Santa Clara. I may post before then, but if not, you can definitely expect my blogher presentation sometime on Saturday the 30th.

And first week of August will mark the 2d issue of Marketing Roadsigns, our companion newsletter.

And finally from the PR blogosphere (seen everywhere):

Shari Kurzrok – a dear member of our family, a friend and a colleague – is in need of a liver transplant.

Today (July 20th), her condition became critical. Her team of doctors at NYU Medical Center have indicated that her liver has failed and completely shut down, leaving us only a matter of 2-4 days to save her life. Shari’s only hope right now is to receive a liver transplant.

As such, our time is limited. However, you can make a serious difference by forwarding this message to as many people you know – friends, family, and former colleagues. Specifically, we need:

1) To reach anyone who may be in a position to make a liver donation within the next 2-4 days.

2) Everyone to spend a moment today, sending a prayer or thought to Shari in this critical hour.
Shari is 31 and grew up in Great Neck, New York, and is the daughter of Mort Kurzrok. Shari and her fiancé, Rob Schnall, are engaged to be married this October in Long Island. While Shari is deeply loved by her family – she’s also been a beloved member of the Ogilvy PR family for more than five years. Her efforts for the Red Cross’ award-winning blood drive work speak volumes about her character and humanitarian nature.

3) Tell a friend or share a note of concern

If you can provide immediate assistance in locating a potential donor, please contact us at (877) 223-3386 or email: liverforalife@yahoo.com.

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Filed Under: Blogging, Marketing, Podcasting

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