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Marketing Roadmaps

A grab bag of stuff

December 30, 2004 by Susan Getgood

I’ll be posting about lead ranking, metrics and CRM systems sometime within the next few days. Right now, though, I have a bunch of random links that need to "escape."

1. Tsunami. There are not enough words in the English (or any) language to describe the horror that must be South-East Asia right now. Boing-Boing is a good source for links to eyewitness blogs and other information about the tsunamis. Please donate to one of the many aid organizations; we gave to the American Red Cross using Amazon’s very simple one-click process, which at the moment is at the top of the Amazon home page.  Update 12/31: Great post on Mark Cuban’s Blog Maverick suggesting that President Bush cut back on the costs of the upcoming inauguration in light of the tsunami tragedy.

2. Searching the Web. I’ve started using a couple of new tools that I really like. Feedster searches RSS feeds, so I can search blogs as well as the traditional news sources that I follow with Yahoo and Google alerts. Eliyon is a search engine of business people.  The data isn’t perfect, but I have used it to find a few people with whom I had lost touch. Don’t look for me though. I managed to delete the profile they had built for me while I was messing around with it and haven’t had time to update the information.

3. Great article in The Register: Let’s play the Magic Quadrant game  If your company has ever been in the wrong corner of a magic quadrant, you will truly appreciate The Register’s humour. If you don’t know what a magic quadrant is, don’t worry about it, and read the article anyway. It’s very funny.

4. Item on Future Tense with Jon Gordon about an 8-minute film that forecasts the end of traditional media and the rise of participatory/personalized media. Very thought provoking, and makes the important point that as we celebrate the growth of participatory media like weblogs, we shouldn’t sacrifice journalistic integrity nor the breadth, depth and objectivity of the reporting of broad-based media like The New York Times. It may not be perfect, but the NYT reports the news whether it likes it or not. Blogs include personal commentary and usually a point of view. We must avoid reducing our news diet to only reading material from those that agree with us. The Future Tense page links to both Gordon’s interview with the film-makers and the film itself.

That’s it for my random links. Happy New Year.

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Filed Under: Mathom Room

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Comments

  1. David Sifry says

    January 8, 2005 at 2:36 am

    Great post! Have you given Technorati a try? You may find that it gives you better, faster searches and also has some collaborative filtering features like booktalk, newstalk, etc.

    OK, I’m biased, since I started the company, but I’d love to see if you like it, and get your feedback and comments!

    Dave

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