Corante Marketing Hub

I am pleased and honored to be among the marketing bloggers selected by Corante to be part of its marketing hub. I am in extremely good company, and rather than miss someone off, I’ll refer you to the list on the hub.

Corante has taken a unique (and I believe ultimately successful) approach to the concept of collecting/aggregating interesting content. Instead of recruiting folks to contribute to another blog (in our copious spare time), they are providing what amounts to a daily commented, digest of content from participant blogs. Some posts are commented on, others are just included in a raw feed. BUT here’s the most important part: our feeds are pulled with NO ADDITIONAL WORK ON OUR PART. Amen to that.

It is up to the hub members to continue to write engaging,interesting posts on marketing topics. Which is after all the reason we were recruited in the first place: the folks at Corante thought we  had interesting, original perspectives on marketing topics.

Did I mention no extra work!!! I have participated in group blogs, and the hardest part is finding the time. The spirit is willing, but there just ain’t no time. Lately (as I am sure my readers have noted), it has been tough to find the time to write here, let alone somewhere else too.

So, take a look — this model has "legs" and I’m honored to be part of it.