More on polls and surveys

Shel Holtz reports on another blogging survey you can dismiss, an online poll about business blogging done by Write2Market.

This isn’t statistically sound marketing research — it’s an online poll using SurveyMonkey. Their press release trumpeting the results is exactly the sort of thing I warned against last week.

By all means, do online polls to entertain your audience. But don’t use them to "prove" a point. If you want to use quantitative measures to convince your target market of the need for your product or services, please pony up the cash to do a real piece of research.