Today’s Getgood Hi-Tech Customer Service Award goes to Six Apart for an amazingly prompt reply to a problem I was having with the TypeKey registration system. I know they have had some system issues in the past few weeks (growing pains I am sure) but I am very glad I chose to use TypePad for my blog. Now all I could wish for was that it wouldn’t let me leave a post in progress without saving it 🙁
That said, I still haven’t been able to leave a comment on the Marketing Playbook blog which is what I was trying to do in the first place — there still seems to be something funky going on. So, I’ll do it here — thanks a bunch for the link out to my post and comments on Marketing Vs. Marketing Communications
And while I am on the topic of The Marketing Playbook, I highly recommend it, even for experienced marketers. It is quite simply the book I wish had been written when I was starting out, so I didn’t have to discover all this stuff by trial and error. Although I did already know a lot of the material, as most senior-level marketers will, it is still an excellent addition to your bookshelf.
The authors put a new spin on some of our old tactics, and the worksheets are super. In fact, I intend to use them in some upcoming client work as they are better than what I used to use.
And for marketers just beginning their careers, this book will really jumpstart your knowledge.
And of course, continue reading Marketing Roadmaps 🙂
Marketing Playbook says
Recent web mentions
Here’s a bit of a round-up of stuff folks have said about the book (and the blog) on the web lately. 800CEORead Blog: Jack Covert says, “not only a great first read, but also a book that you will return…