This week’s links are short items that relate to things I have written about recently.
From Jim Logan, a great post on Paper Direct Mail is Not Dead He provides specific, and excellent, examples on how to integrate direct mail with web marketing for an integrated marketing program. More proof that it isn’t about one marketing tool or another being the magic bullet, it is about using, and combining, all the necessary and available marketing tactics to raise that prospect. Also be sure to read a follow-on post from Brian Carroll that has further recommendations.
From A Consuming Experience: Blogging – and your job This is particularly interesting as this blog is an excellent example of a well-written, interesting, anonymous blog. The author goes into some of the reasons why she has chosen anonymity in this post.