Today the FTC published the final guidelines for endorsements and testimonials. Nothing terribly surprising, although I was pleased to see some additions to the examples about blogging and word of mouth marketing that made things much clearer. [Full text of the changes to the guidelines (pdf) as submitted to the Federal Register.]
More from me on this later this week. We’ll also be updating and repeating the Blog with Integrity webinar on disclosure to reflect the final approved guidelines. Follow @BlogIntegrity on Twitter, fan on Facebook or subscribe to the email list for updates.
In the interest of full disclosure, I will be tweeting live from the Ad Club of Boston’s Hatch Awards tomorrow, courtesy of an invite from the folks at 360 Public Relations. Hashtag #AdClub.
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Disclosure, FTC and Ad Club: [link to post]
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