Last week, I was privileged to be one of the facilitators at a small social media summit for public health professionals sponsored by the Immunization Action Coalition and an unrestricted educational grant from GlaxoSmithKline. I led discussions on a number of topics including measurement, Facebook, blogger and media relations (with good friend Mir Kamin) and message development (links to PDFs of slides.)
One of the most interesting aspects of the conference was a “ninja team” of experts that developed a social media campaign in 24-hours. I was totally impressed with their efforts, and encourage you to take a look at Real Guys Immunize, the campaign they created and executed during the conference. It shows how much can be accomplished with focus and teamwork in a short timeframe.
