Here are some good resources on blogging, whether you are a long-time blogger or brand new to the form. I compiled this list as a handout for a presentation on (surprise) blogging for business, and decided it was a good entry for the Roadmap.
Overviews:
BusinessWeek’s May 2 cover story on blogging
Wayne Hurlbert’s chapter from the upcoming book 100 Bloggers offers a nice, simple introduction to "citizen publishing."
Gapingvoid – The Porous Membrane: Why Corporate Blogging Works
Excellent summary post from Contentious: What’s a Blog. Bag the Stereotypes.
Marketing Watchdog Journal, Is a Blog Right for Your Business?
Jim Logan’s great series on Inside Baseball: Business Blogs. The easiest way to find the whole series is go to Jim’s site and select the “Inside Baseball” category.
Practical/How-to:
"How to write killerblog posts and more compelling comments" by BL Ochman
Some tips from Marketing Roadmaps on using comments and trackbacks
From Business Week’s Blogspotting, a link to a good definition of trackbacks from the Movable Type site
From Blog Business World, Blogs:Theme relevant content and links
Recent examples of marketing blogs:
From John Wagner — all about qtags
From NevOn, an update on the GM blogs
From Marketing Roadmaps, two recent posts about various types of marketing blogs here and here