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Marketing Roadmaps

Susan Getgood

Everything you always wanted to know about podcasting

February 22, 2008 by Susan Getgood

Well, not really. But I launched a podcast for a client this month and in the process, have learned more about what can go wrong with a podcast than I ever thought possible.

The good news is, we’ve got no trouble coming up with guests or topics for the podcast. What has been killing me is all sorts of little technical crap. My husband and the designer who coded the blog are both quite technical and I’m no slouch either, but we were all pulling our hair out last week and this over a series of little things that just kept going wrong.

So, in the hopes of sparing you our fate, here’s what we learned.

1. Don’t use Podpress with self-hosted WordPress to burn your feed. The code for the player in the post works fine, but I could NEVER get a feed out of it. I eventually purchased FeedForAll and am burning and uploading the feed manually. The Podpress support docs were not helpful. Quite frankly, you are probably better off using Libsyn or some other podcast publishing host, but we’ve got a hosting account for the blog and can serve the files from there as well, so we chose to not do so.

2. Wait until you’ve worked out all your feed issues before submitting to Apple iTunes. Unless of course you want to understand every frakking line in the feed so you can troubleshoot it. Like I do now. Of course, if you follow the advice in number one above, you won’t end up with weird directories that break your feed like we did.  I’m sure some of this was operator error but man, it should be easier than this. The key thing to remember is: you can’t edit the directory submission to iTunes. Any changes have to be done in the feed itself.

3. Podpress and the Database Backup plugin for WordPress are incompatible. At least with my hosting set-up. They each require too much memory. So we have to do the backup manually right now. Luckily I only publish once per week. When I have time, we are going to research another player plug-in as that is all I am using Podpress for, and I’d prefer the automatic back-up.

4. When you record your podcast, if words drop out in the playback, it is due to the buffering of the sound data. If you don’t have enough memory, your podcast will sound like it was recorded by a drunk. Options: more memory, increase the page file size or record at a lower bit depth You do not want to know how long it took me to figure this out. Let’s just say the take of Marketing Tips now up on Business Forward was well-rehearsed.

5. How to do everything with podcasting by Shel Holtz and Neville Hobson is a terrific resource. On Amazon.

Finally,  I still can’t figure out how to use the Noise Gate in Sound Forge. Anybody want to talk me through it? And please don’t tell me to RTFM. I’ve tried that and am still confused.

In other news, Battlestar Galactica returns with new episodes on April 4th and <spoiler alert> Carson Beckett is back on Stargate Atlantis tonight. These, my friends, are my silver linings.

Tags: podcasting

Filed Under: Podcasting

Mommy bloggers, New Comm Forum & Business Forward

February 14, 2008 by Susan Getgood

Hopefully next week, I’ll break free from the technology hell I have been in to write a bit more here.

For now, though, please check out the article I wrote for Media Bullseye, Some Advice on Reaching Out to Mommy Bloggers and my client GuideMark’s new podcast for small to medium businesses, Business Forward. Preview: next week’s episode is marketing tips from yours truly.

Also, early-bird discount for New Comm Forum in April ends tomorrow, Friday February 15th.

Tags: Media Bullseye, mommy bloggers, GuideMark, Business Forward

Filed Under: Blogger relations, Community, Customers

I am woman, hear me speak

February 8, 2008 by Susan Getgood

“If I am not for myself, then who will be for me? And if I am only for myself, then what am I? And if not now, when?” – Rabbi Hillel

Diversity at business, and especially social media, conferences. Still a concept more than a reality, and quite frankly, it feels like we’ve been pushing this rock uphill forever. This week, Lena West started the ball rolling again over at Lipsticking, and Jeremiah Owyang and Elisa Camahort both joined the fray. And now me.

As we all have before. More times than any of us wishes.

Read their posts. Read the comments. There are so many people speaking eloquently on this subject… again … that I don’t have much to add.

Except the following: VOTE WITH YOUR FEET.

Stop going to conferences that do not embrace diversity. And not just gender. A conference full of white faces, whether they are male or female, does not embrace our population. Online or off.

Tell the organizers why you won’t attend … sponsor … exhibit.

It will not change if we do not stop talking about it and start doing something.

For all these reasons, and many more,  I embraced BlogHer from the beginning and am so proud to be part of that community. Man or woman, I urge you to attend BlogHer Business this April in NYC and BlogHer in San Francisco in July.

One of the sessions I’m part of at BlogHer Business is a panel on "Improve this Pitch." We will be focusing on pitches to bloggers  that are ok but could stand some improvement.  No worries though, we promise to share some really bad pitches for your enjoyment as well. Including the crappiest pitch ever. Really.

I’m also doing a case study with Victoria Naffier from HP and Liz Gumbinner, Mom-101, about the blogger outreach programs for HP Photo Books last fall. 

Another conference I urge you to check out is New Comm Forum in Santa Rosa, California at the end of April. I’ll be moderating the luncheon keynote on the first day, a panel of alumni from the conference coming back to share how they used the knowledge gained at the conference in their organizations. Planning to come to New Comm? Next year, it could be you.

Tags: BlogHer, BlogHer Business, New Comm Forum, HP, HP Photo Books, gender

Filed Under: Blogger relations, Blogging, BlogHer, Gender

Seven things I learned at Sundance and one thing I left

January 28, 2008 by Susan Getgood

cross posted to New England Mamas & Snapshot Chronicles

Sundance2008 064

You’ll have to go to film sites like Movie City News and Cinematical for reviews of the films, and Entertainment Weekly or E!Online for the star sightings and gossip. I was only in Park City for a few days, and mostly involved in work for my client’s party. Saw only one film, CSNY Déjà Vu, and only a handful of celebrities. But I did learn a few things that I thought you’d appreciate.

1. Do not park in front of 7-11, buy a few things and then go have lunch. Even though it’s not marked a Tow Zone, you are very likely to get towed. The person driving our car (not me) was understandably upset, but it could happen to anyone. And probably did. Apparently towing is big business in Park City during Sundance due to the extreme lack of parking.

2. Sundance Film Festival merchandise goes on sale the last full day of the Festival. I could have saved $10 on the ball caps I bought the day before.

3. Films start on time. Events at Harry O’s generally do not. From my experience, you can add an hour to the stated time that doors will open. So, for example if you are planning to eat at the ChefDance dinner, which "starts" at 8pm, and get hungry around 5pm, you can safely have a good-sized snack because you won’t see the first course until 9ish and the entree at 10, 10:15 pm. 

4. UGGS are lovely but if you are limited on suitcase space, pack your waterproof boots instead. Luckily, I knew that one going in and had mine.

5. The walk from the Eccles Theatre to downtown is about 2.5 miles on a lovely walking trail. If it is warm enough (30 degrees was fine), it’s worth it for the lovely views of the mountains. You’ll also see a local landmark, a tree chock full of shoes, that’s been there for at least 20 years according to a resident I met on the path.

Sundance2008 050

6. In addition to being extraordinarily talented, the folks in the Kenny Wayne Shepherd Band are absolutely delightful and down-to-earth. If you like the blues, I highly recommend Shepherd’s recent documentary and album, 10 Days Out: Blues From The Backroads. It was nominated for two Grammys and when you watch/listen, you’ll know why.

7. CSNY Déjà Vu is a superb film. If you like the band, even just a little bit, and do not like our current president, you’ll probably enjoy the movie. If you think Bush has done a great job in Iraq, on the other hand, you probably won’t, even if you normally like the band. I loved the film. Draw your own conclusions.

Oh, and the thing I left? My voice. I came home with a cold that nearly qualifies as laryngitis.

Tags: Sundance, Kenny Wayne Shepherd, CSNY Deja Vu

Filed Under: Uncategorized Tagged With: Sundance

Notes of the Urban Blues

January 23, 2008 by Susan Getgood

cross posted to Snapshot Chronicles

I haven’t been posting here too much because I have been jamming to bring up two new client blogs, a podcast and doing media & blogger outreach for Electrified: The Story of the Maxwell Street Urban Blues. Hopefully after Sundance, things will settle down a little bit and I can get back to ruminating about marketing topics.

In the meantime, if you’d like to follow the action at Sundance and the big Electrifed party at Harry O’s on Friday with Kenny Wayne Shepherd and Hubert Sumlin, you’ll find me over at the film’s new blog, Notes of the Urban Blues. Friday, I’ll be interviewing Phil Ranstrom, writer/director/producer of Electrified at the HP Broadcast Studio, and during the party Friday night (and into the wee hours Saturday morning), we’ll try to get some clips up in near real-time. I’ll also be live-tweeting so please feel free to follow me at twitter.com/sgetgood. And don’t worry, I won’t be hurt if you follow me just for the weekend and then unfollow 🙂

Notes of the Urban Blues was designed by the very talented Leslie Doherty of Swank Web Style.

Tags: Sundance, urban blues, Maxwell Street, Phil Ranstrom, Electrified

Filed Under: Customers Tagged With: Sundance

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