• Skip to main content
  • Skip to primary sidebar
  • Home
  • getgood.com
  • Privacy & Disclosure
  • GDPR/CCPA Compliance
  • Contact

Marketing Roadmaps

Blogging

When the wisdom of crowds is replaced by the rule of the mob

March 30, 2007 by Susan Getgood

Step into my minefield. Because, yes, I am going to comment on the Kathy Sierra/meankids blogstorm, and I already know that many of my friends will not agree with me. But I will soldier on.

I’m appalled that Kathy Sierra got death threats, as I would be about anyone who got death threats. I think the posts about Maryam Scoble and Ms. Sierra were vile and wholeheartedly agree with the critcisms of them. They cross the line. Legitimate, satirical criticism of the ideas of a public figure is one thing. Personal, vicious attacks are another. Especially under a cloak of anonymity.

I  feel for Ms. Sierra, and anyone else who has been the victim of similar abuse and threats, and in no way want to dismiss their feelings or encourage on- or off-line misogyny. However, the public linkage of the anonymous death threats to the meankids site contributors disturbs me.  It is trying these people in the court of public opinion, where, let’s be frank, the standards of evidence are not so strict.

"Tell me sir, when did you stop beating your wife?"

Now, I don’t know any of the antagonists in this tale particularly well other than through their public writing. I’ve exchanged a few emails over the past couple of years with Chris Locke, mostly about our mutual obsession with the television show Battlestar Galactica. I worked with Jeneane Sessum once on a teleconference organized by mutual friend Toby Bloomberg. That’s it. I don’t know Frank Paynter, Alan Herrell or Kathy Sierra personally at all. Until this disaster, I would say that they were all highly respected in the blogosphere. Now?

The wisdom of crowds has been replaced by the rule of the mob, which has tried and convicted Locke and friends, without really bothering all that much about the other side of the story. That this other side includes the fact that they were part of the meankids, and some were part of the successor uncle bob (or whatever it was called), doesn’t seem to be in much dispute. As such, perhaps they share responsibility, whether they wrote the posts or not, for the unpleasant posts about Ms. Scoble and Ms. Sierra.

But it is a gigantic leap to then link them, by name, to the anonymous death threats. To be fair, Ms. Sierra’s post did not accuse them, but the inference is definitely there. And that’s pretty much what the blog mob went with. Everything got muddled together, and the rush to judgment was intense. 

One could be guilty simply by association.  For example, BlogHer, mentioned in Ms.Sierra’s post, came in for a little mob abuse. Read BlogHer co-founder Lisa Stone‘s excellent response.

I even got my small share simply because I had linked to meankids once, in its very early days when it had some amusing stuff related to the whole Locke/Tara Hunt blog spat. The site didn’t stay at that level of satire, and I soon stopped reading it. Nevertheless, on Monday, someone left a snide comment on my blog implying that I was involved. I corrected that assumption immediately in my comments, but started to think:  What does this mean for linking, for the conversation, if you run the risk of being held accountable for the actions of another site? Especially as in this case, when it diverges from what you liked, and linked, initially.

Now, let’s turn from the rule of the mob to the offensive posts themselves.

Did meankids get a whole lot meaner? Apparently. Was bad judgment used? Probably. Do dark corners exist on the Web that exploit women, children, minorities? Absolutely. Is hate speech alive on the Internet? No question. I spent 10 years of my career working in the Internet and spam filtering industry and I can assure you, I have seen just about everything you can imagine. And some stuff you can’t.

Were the posts about Ms. Scoble and Ms. Sierra vile, beyond the pale, bordering on hate speech? Absolutely. Did they "ask for it," simply by being public persons? Absolutely not, and anyone who makes that argument has missed the point completely. They don’t deserve such abuse and neither does anyone else.  However, as Michelle Malkin pointed out, it happens all the time.  Public persons have to deal with everything from spoof and gossip Web sites to obscene snail and email, stalkers and the occasional death threat. Sometimes, it is intended to be funny and unfortunately crosses that fine line between humour and hate. Sometimes the material is simply hurtful. And sometimes, it is as, or more, unpleasant than the photoshopped images of Ms. Sierra.

When we blog under our own names, bloggers become public figures . When you become a public person, you give up some small measure of your privacy in exchange for recognition, celebrity, fame, etc. For most of us, the exchange is a positive one; we get more than we lose. Most of the time. But we can’t pick and choose what parts of recognition we want, and what parts we don’t. It just doesn’t work that way. It’s like the movie star who drives his way to the top, gets the fame and fortune he wanted, and then complains that the fans invade his privacy.

It’s not right that we have to deal with trolls and hate speech and all those other things that come with being a public person. But absent a complete and total cultural shift, we have to deal with it. It is part of the price. We only can choose HOW we deal with it.

I agree with Michelle Malkin, and as a die-hard liberal, you know how hard that was for me to write. From her blog post referenced above:

"My response to this and other endless slurs and threats–most empty, some serious–has been two-fold:

1) Report the serious threats to law enforcement.

2) Keep blogging."

You can also choose to not be a public person. By blogging anonymously or in a gated community. Or by not blogging at all. But if you want the goodness that comes with being a well-read, well-respected blogger and expert in your field, you’ve got to be prepared for the badness. And as we’ve seen, it can get pretty bad.

And there is a corollary to this: you can’t just get upset about bad behavior when it affects your "friends." You have to be just as willing to stand up and say it is wrong when it is your "enemy" being attacked as when it is your friend.

Now, today is "stop cyber bullying day," and I think that’s a terrific idea. But the problem is, we have to do things for more than one day. If you are appalled at violence against women, don’t just write a post and make some noise this week. Do something tangible next week, and the week after that, and the week after that.  Instead of selling your old clothes on eBay, donate them to a local woman’s shelter. Volunteer. Cancel your subscription to Maxxim. Whatever.

Cyber bullying bad? Sure it is. Stop it. And don’t limit your definition of cyber bullying to just those behaviors that you don’t like, done by the people you don’t like. Cyber bullying doesn’t have to be obscene or profane. It can simply be throwing your weight, and your words, around with an intent to dominate the discussion.

So, please look in the mirror, too.

***************

Other commentary: Ronni Bennett, Eric Eggertson (also here),   Dave Winer (also here), Shelley Powers (also here), AKMA,  Doc Searls

Tags: Kathy Sierra, meankids, cyber bully, cyber bullying

Filed Under: Blogging, Gender, Politics/Policy

Twitter thoughts

March 29, 2007 by Susan Getgood

I’ve used Twitter for a few weeks now. While I am still far from being a zealot, I have found more value in the service than I initially perceived. As I noted in a previous post, it can be a good way to tap into the collective mind. Assuming of course that the folks you are twittering with have them. Minds 🙂 Of course, everyone on my Twitter friends list is brilliant.

 I’ve also subscribed to a few Twitter news feeds (BBC, Techmeme), and find that this is a useful way of getting the news headlines, not unlike the old ticker.

What I find most disconcerting is also the thing that I find both the most interesting, and ultimately what (IMO) makes Twitter useful as a social network.

It is this: Following the thread of the conversation is not always easy.

And I don’t mean because sometimes (often?) it is mundane stuff like what people ate for breakfast and where they are driving or what animal they’ve changed their Twitter icon to.

Apart from the short form, text-message like nature of Twitter, the other thing that distinguishes Twitter from other social networks I have been a part of is that  all Twitter-ers aren’t part of the same group. Those of you that use Twitter already know what I mean. For those that don’t, I’ll try to explain.

Basically, I have a group of Twitter friends whose messages I follow. That’s my reference group, and I see all their public Twitters. But many of my friends have different friends than I do; they are part of other, different groups. Yet, if my friend posts a public Twitter in response to something that I haven’t seen because the original poster is not on my list, I will see it.

Let me make it more concrete. Sam is my friend. Sally is my friend. But Sam and Sally do not know each other. At least on Twitter. Sam posts something erudite and brilliant in his 140 characters. I respond with a public Twitter. All my friends see it, including Sally. But Sally has NO IDEA what I am responding to. That’s the disconcerting part.

But Twitter lets her follow the trail of my friends to see that it was Sam who said the initial brilliant thing. At that point, she can decide if she’d like to add Sam to her Twitter friends.

And that is the interesting part of all this Twittering — how it lets us expand our social networks exponentially. I’ve "met" some folks on Twitter that I might not have otherwise.

So, count me in the column of folks who appreciate the social networking value of Twitter. I will continue to post occasionally and follow the conversation as best I can.

But… I still don’t know how much value it has a business tool, and whether the value outweighs the potential or perceived productivity issues. I worked in the Internet and spam filtering industry for 10 years, and I’ll bet that the web filters will block Twitter, if they haven’t already. Even if there is long-term business value, the perception of time sink will drive many businesses to prohibit at-work Twittering. They won’t wait for things to shake out and a broader value to surface. And please don’t shoot the messenger if I’m the first person who has brought this up. Right or wrong is not relevant; it’s just what’s bound to happen.

This week, I joined the Ning PR group started by Tom Murphy. Report in a few weeks as I explore the world of Ning.

Tags: Twitter, Ning, social network

Filed Under: Blogging

Forget about Twitter, Let’s talk BlogHer and Battlestar

March 19, 2007 by Susan Getgood

Well, I’ve been twittering for the last week or so, and I am going to put this one squarely in the "different strokes for different folks" category. It just doesn’t consume me the way it clearly has so many others.

I don’t blog in bursts. My posts tend to be longer, essay-type posts, rather than short newsy commentary. So, Twitter couldn’t be a replacement for my blog. That said, I do see two benefits to a Twitter network of reasonable size. First, it should tend to cut down on the one-two line emails, either to one individual or a group of friends, and the one-two line back-and-forth comments that sometimes occur on blogs. Instead, just "twit it." Second, if you are looking for a source or a reference, and just can’t find what you need, Twitter allows you to tap into the collective mind more quickly than other tools. So I’ll keep "twitting" once or twice a day and watch where it goes. More thoughts from Elisa Camahort, Jeneane Sessum, Phil Gomes. 

Enough about Twitter. BlogHer Business is this Thursday and Friday in NYC. Registration closes tonight at midnight. Lots of great sessions, including one on the social media press release. It will be interesting to see if this panel can answer my question about how the proposed new formats help us deliver better content.

And finally, my fellow Battlestar fans — has it rocked this month or what? Reminds me of the show I initially fell in love with more than it has in a while, although I have not disliked this season as much as others have 🙂 I am of course totally spoiled for the last episode. Email me if you want to know <evil grin>

Tags: Twitter, BlogHer Business, Battlestar Galactica

Filed Under: Blogging, Science Fiction

Twitter?

March 12, 2007 by Susan Getgood

At New Comm Forum, about half the folks I know were already Twitter addicts, and the other half could be summed up as "yeah, we’ve heard of it but WHY?"

Well, peer pressure still works, so most of us that were not using it already have been messing around with it today, myself included.

Here are my thoughts so far:  Yes, this could be a gigantic time sink, but I can already see one application — if you are trying to find a bit of information or perhaps a reference to someone who can help you out with a specific issue, Twitter lets you put the question immediately to a large group of people.

Tags: Twitter

Filed Under: Blogging, Mathom Room

From the “Duh” Files

March 1, 2007 by Susan Getgood

I’ve been pulling together my notes for next week’s New Comm Forum panel on viral marketing and ran into an item on MarketingVOX that just has me scratching my head.

Now, admittedly, I have a bit of a cold today so perhaps I am unusually cranky but I can’t quite figure out what the breaking news is in  Social Media Marketing Works Better When It’s Focused, which reports on a blog post by social media marketer advising folks to target their efforts. I don’t have a major problem with the original post, which seems to be a legitimate effort to introduce the basic marketing principle of targeting to a blog readership. I’m just sitting here wondering how someone at MarketingVOX actually thought the idea of targeting was something new….

It’s Marketing 101 level stuff. Would the headline still be news if you dropped the "social media" part (the toolset part) and wrote "Marketing Works Better When it’s Focused?" Right….

I am continually amazed how many folks just don’t seem to understand the same basic marketing principles apply whether you are using social media tools like YouTube and MySpace or the "old stuff" like advertising and direct mail.

Who is our audience, and what is the best way to reach them? How can we target, or narrow, the message, to a specific segment of people so it will have more emotional resonance for them, thus be more likely to lead to purchase. Even when we have a product with broad appeal, every marketer knows (or should know) that the more you can tailor each message to a segment, the more likely you are to succeed.  Your basic value may be the same, but the reason someone is attracted to it might be different. The more you can leverage these differences into uniquely targeted campaigns, the easier it will be for the prospective buyer to understand WIIFM (what’s in it for me).

Scattershot marketing has NEVER worked very well. Why would social media be any different??

Tags: marketing 101, social media marketing, MarketingVOX

Filed Under: Blogging, Marketing

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 58
  • Go to page 59
  • Go to page 60
  • Go to page 61
  • Go to page 62
  • Interim pages omitted …
  • Go to page 100
  • Go to Next Page »

Primary Sidebar

 

“If you don’t know where you are going, any road will take you there.” – Lewis Carroll, Alice in Wonderland

Recent Posts

  • Merging onto the Metaverse – the Creator Economy and Web 2.5
  • Getting ready for the paradigm shift from Web2 to Web3
  • The changing nature of influence – from Lil Miquela to Fashion Ambitionist

Speaking Engagements

An up-to-date-ish list of speaking engagements and a link to my most recent headshot.

My Book



genconnectU course: Influencer Marketing for Brands

Download the course.
Use code Susan10 for 10% off.

genconnectU course: Influencer Marketing for Influencers

Download the course.
Use code Susan10 for 10% off.
Susan Getgood
Tweets by @sgetgood

Subscribe to Posts via Email

Marketing Roadmaps posts

Categories

BlogWithIntegrity.com

Archives

Copyright © 2025 · Lifestyle Pro on Genesis Framework · WordPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}