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Marketing Roadmaps

Books

Blogging Heroes

November 23, 2007 by Susan Getgood

Earlier this week, I ran across a new book called Blogging Heroes.

And no disrespect to any of the bloggers profiled or the author,  I am appalled at the title of the book.

In fact, disgusted.

What appalls me? The use of the term hero.

The book profiles 30 high-profile bloggers. Whether we need yet another book profiling a few top-ranked bloggers, I’ll leave to the market to decide.

But the bloggers profiled aren’t heroes. Blogging PEOPLE, in the sense of the gossip magazine, or Blogging Superstars? Sure. Those are already trivial terms and seem eminently suitable for this "literary" work.

But to call them heroes trivializes the term.

And that really offends me.

The folks profiled in the book have done a great job building and promoting their blogs. That makes them interesting, and perhaps good, examples. But they aren’t heroes.

Blogging heroes are people like Susan Niebur of Toddler Planet who has used her own diagnosis of inflammatory breast cancer, a very rare form of breast cancer that is not diagnosed from a lump in the breast, to spread the word about IBC. To the point of giving up her anonymity in the process. That’s a hero.

 

And not just Susan. Many, many people use their blogs to chronicle their battles against life-threatening and fatal diseases. To help others. Stricken with the disease or simply trying to support someone who is. They are heroes.

Milbloggers. Young men and women thrust into a war not of their making, but determined to serve their country. I don’t necessarily share their politics, but I have no doubt that bloggers like Chuck, who blogs at From my position on the way and who was seriously injured in Iraq last year protecting a fellow soldier, or Jean-Paul, now in his second tour as a Guardsman, are a lot closer to a hero than some business blogger.

Parents, lovers, partners, friends, children, siblings. There are examples all over the blogosphere of  people sharing their sadness at the loss of the loved one. And chronicling the process of healing. Sure, sharing their own pain may be in small measure cathartic, but to do it so publicly? That’s heroic.

And we haven’t even touched on the political. Dissidents in politically oppressive regimes who use the blogsphere to spread the word. At great personal risk. Native reporters in war-torn Iraq and Afghanistan who continue to dig for news, at great personal risk. Sometimes death. These are heroes.

Everyday, people put their hearts, souls and beliefs online. And not for link rank. For love. For a cause. That’s heroic. Because it just might help someone else. Whether it is someone the person knows, or someone she’s never met… it doesn’t matter.

So, count me offended at a book called Blogging Heroes. Because somehow, no matter how highly ranked, how popular, how famous…

They aren’t heroes.

At least not mine.

[Bonus Link: Scott Baradell is equally unimpressed.]

Tags: Blogging Heroes, Team WhyMommy, Toddler Planet

Filed Under: Blogging, Books, Media

Into the Dragon’s Den and some Summer Reading

July 3, 2007 by Susan Getgood

1998 … my year as Director of Corporate Communications at The Learning Company. Twas an interesting time, bookmarked by the acquisition by TLC of its chief competitor Broderbund in the early part of the year and the acquisition of TLC by Mattel at the end of the year. In early 1999, I returned to Cyber Patrol as VP/General Manager and proceeded to spend the next year or so helping sell the unit, at a hefty profit I might add.

TLC was an interesting place. And no one was more interesting than company president Kevin O’Leary, who will probably go down in software industry history for his comparison of software to cat food.

Tip of the hat to former TLC colleagues Karen and Kathy for pointing out Kevin’s most recent incarnation as the Canadian Donald Trump on The Dragon’s Den, albeit with no, versus bad, hair.

Gotta say, if your livelihood doesn’t depend on him, he is a funny bastard. Enjoy!

******

Geoff Livingston over at The Buzz Bin posted a query to a bunch of us PR/Marketing types on Facebook over the weekend: What’s On Your Social Media Reading List? The usual suspects made the list  — Cluetrain, Naked Conversations, Debbie Weil’s Business Blogging book, Hobson & Holtz’s new podcasting book, and so on.  But there were also some interesting, and new, suggestions, and I urge you to check out the list for yourselves.

My contribution?  I believe that one of the biggest hurdles to understanding social media, and how to work in this new world, is learning how to think differently. Not just out of the box. Get rid of the box. Think about things in a whole new way. I suggested people should read The Long Tail by Chris Anderson, Gonzo Marketing by Chris Locke and Freakonomics by Steven Levitt and Stephen Dubner.

What am I reading now? Beyond Buzz by Lois Kelly, with The New Rules of Marketing & PR by David Meerman Scott and Everything Is Miscellaneous by David Weinberger on deck.

Filed Under: Books, Marketing

Class Acts: Laurence Haughton

May 24, 2006 by Susan Getgood

Some time ago I mentioned a book by author Laurence Haughton on a blog I was then writing for. To my surprise, I got an email from him thanking me for the mention and asking if I’d like to read his (then) new book It’s Not What You Say, It’s What You Do. Of course, I said.

I read it. Really liked it. Have been intending to review it for about a year now. Yup. Good intentions, but on this, Susan gets F for follow through.

Until today that is. And this still isn’t a real review. But it is an unqualified endorsement for the book and the author. Here’s why.

I’m using the book in an executive outreach program for one of my clients.  The theory is a top notch business book like this one might make it past the CEO’s gatekeeper. Certainly better than a pen or a gimmick.

Here’s an excerpt from our cover letter:

Houghton explains how research at 160 big companies proves that it isn’t the strategy that makes the difference, although it certainly helps to have a good one. It’s the execution that drives success:

 “What makes or breaks a company’s performance is its grasp over management’s most basic mission – to make sure everyone at every level follows through.”

Is everyone on your team executing the strategy for maximum impact? Probably not. This book can help you and them get it done. Haughton takes you step by step, example by example, through the four crucial building blocks for following through.

The overall theme of the book was a good fit for the market, and our product  ties in very naturally. We do this later in the letter; if you’d like to see it, email me.

But here’s the kicker: Haughton just didn’t write a great book — he lives it. He offered to autograph the books for us, with personalized signatures no less, and when UPS screwed up the pick-up to ship the books back to us, he drove it to the local UPS office. Above and beyond the call of duty. True follow through. A real class act.

Thanks, Laurence. And, readers, if you haven’t already, get this book!

Tags: laurence haughton, business management

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Filed Under: Books, Business Management, Marketing

Microsoft LiveMeeting: The Art of Follow-Through

February 9, 2006 by Susan Getgood

Just a quick note about a Microsoft LiveMeeting you might want to check out.

WHAT: The Art of Follow-Through: How to make sure that every team executes successfully

WHO: Laurence Haughton, author of It’s Not What You Say…  It’s What You Do – How Following Through at Every Level Can Make or Break Your Company and co-author of It’s Not the Big that Eat the Small…  It’s the FAST that Eat the Slow

WHEN: February 28, 9am PST

The best laid plans usually fall apart in the execution.

Haughton’s latest book and this seminar are about avoiding the pitfalls of poor execution. With his pragmatic advice and specific suggestions, you can actually achieve the results, even if you aren’t Clark Kent.

Check it out — cause, hey, M$ is paying 🙂

More information and registration info

Filed Under: Blogging, Books, Business Management

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