Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today.
In Fall 2010, Susan joined BlogHer Inc. where she currently serves as Vice President of Influencer Marketing. In this role, she connects social media influencers with the brands they love through mutually beneficial business and advertising opportunities.
As an independent consultant from 2004 to 2010, she helped organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.
Prior to that, Susan held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.
Her professional marketing blog, where she writes about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). She also writes a personal blog, Snapshot Chronicles (snapshotchronicles.com), and a family travel blog, Snapshot Chronicles Roadtrip (snapshotchronicles.com/roadtrip). Her first book, Professional Blogging For Dummies (Wiley), was published in July 2010.
Susan speaks regularly at social media conferences like BlogHer, Mom 2.0 and New Comm Forum. She is a co-founder of ethics initiative Blog With Integrity and appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.
Check out the Speaking page for a full list of Susan Getgood’s past and upcoming marketing and social media speaking engagements.
On April 9, 2010, I was interviewed by Ann Curry on the TODAY show as part of a segment on negativity in the blogosphere. Subsequently, the local weekly paper ran a front page story about my appearance. Must have been a slow news week
Finding Me on the Internet
Email me at firstname.lastname@example.org My user name just about everywhere is sgetgood. Other than here or my personal blogs, you’re most likely to find me on Twitter, Facebook and Pinterest.
About Marketing Roadmaps
“MARKETING ROADMAPS” is for anyone who likes to think about marketing and social media in the context of RESULTS, not just the abstract. Our travels take us to public relations, marketing, blogging, sales strategy and customer care, and back again, with occasional stops for children and dogs.
Marketing, Internet marketing, PR, Scottish Terriers, Travel, Cooking, Skiing, Snowshoeing, Hiking. Lifelong science fiction/fantasy fan — from Star Trek, Foundation and LOTR to Robert Jordan and Guy Gavriel Key.