• Skip to content
  • Skip to primary sidebar

GetGood Strategic Marketing

  • Marketing Roadmaps blog
  • Privacy & Disclosure
  • GDPR/CCPA Compliance
  • Speaking & Video
    • Marketing Workshops
    • Two Truths and a Lie
  • About
    • Clients
  • Contact

About Susan Getgood

I currently serve as Vice President of Ad Product Marketing & Advertiser Services at SHE Media (formerly SheKnows Media). In this role, I lead our strategic sales planning, client services, influencer marketing and virtual events teams as well as new product and performance marketing initiatives across our digital, influencer and social media businesses.

Prior to re-joining SHE Media in January 2019, where I had served in a number of senior marketing roles until August 2017, I was an independent consultant helping organizations integrate digital advertising, social media and community-centered marketing into their business strategies. Clients included UNC Medicine, Silicon Valley Comic Con, Mommy Poppins Media, StartUp Connection and SheKnows Media.

I originally joined SheKnows following its acquisition of BlogHer in November 2014, and served in senior Integrated Marketing and Influencer Marketing roles at both organizations. Prior to joining BlogHer in 2010, I was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide.

I also have held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol and Director of Corporate Communications at The Learning Company.

My professional marketing blog, where I write about social media and marketing strategy, is Marketing Roadmaps (getgood.com/roadmaps). My book, Professional Blogging For Dummies (Wiley), was published in July 2010.

I speak regularly at social media and digital marketing conferences, and am a co-founder of ethics initiative Blog With Integrity. In that capacity, I appeared on the Today Show in April 2010 to talk about respect and responsibility in the blogosphere.

Check out the Speaking page for a full list of past and upcoming marketing and social media speaking engagements.

For more on my corporate experience, visit my LinkedIn profile or view my CV.

Reader Interactions

Primary Sidebar

Activating the passion that consumers have for the brands they love and turning them into your advocates is the secret sauce to identifying and converting new customers as well as increasing the loyalty of retained customers.

Susan Getgood, 2015 Marketer of the Year, Media Industry News Integrated Marketing Awards

Marketing Strategy
Influencer Marketing
Content Marketing
Social Media
Community Development
Thought Leadership
Digital/Native Advertising
Media Strategy
Performance Analytics/Audits
FTC Compliance

Professional Blogging For Dummies

Want monthly updates? Subscribe here!

Subscribe to our mailing list

* indicates required

genconnectU course: Influencer Marketing for Brands

Download the course.
Use code Susan10 for 10% off.

genconnectU course: Influencer Marketing for Influencers

Download the course.
Use code Susan10 for 10% off.

Copyright © 2022 · Infinity Pro on Genesis Framework · WordPress · Log in

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}