Speaking

Susan Getgood
VP Product Innovation & Influencer Marketing, SHE Media
Senior Fellow, Marketing and Communications Center, The Conference Board
Co-founder, Blog With Integrity

I would love to speak to your group, conference or staff. I cover a wide range of topics, but mostly centering around the most effective ways to use social media, influencer marketing, native advertising and branded content in the marketing strategy. I love talking about measurement and best practices for influencer marketing, for both brands and influencers.

Two popular topics are Influencer Marketing Best Practices, a general session that introduces the four pillars of successful community-based marketing and Evaluating Influencer Platforms, an overview of the variety of influencer platforms and agencies, with concrete guidance on how to select one that best fits your KPIs.

Below is a list of upcoming and past speaking engagements; contact me at sgetgood@getgood.com to discuss how I might tailor a topic for you.

Upcoming Speaking Engagements:

• June 20, 2019 – The Conference Board’s Sustainability Watch webcast. Topic: Making digital responsible, effective and inclusive. Panelist.
• June 26, 2019 – The Conference Board Annual Marketing and Communications Awards. Panel Moderator for Fellows Choice Panel on ethical digital marketing innovation and privacy protection (New York)
• November 7-8, 2019 – The Conference Board – Digital Ethics: Privacy, Trust and Money conference. Panel Moderator for Show Me the Money: The Intersection of Ethics and Driving Revenue (New York)

Past Speaking Engagements

On Marketing and Social Media:

2005-2010

• May 21, 2005 – Camp WorldWIT: Marketing Panel. Topic: Blogs as a Marketing Tool (Lake Geneva, Wisconsin)
• July 30, 2005 – BlogHer: Business Blogging panel. Topic: Customer Blogging (Santa Clara, CA)
• October 21, 2005 – Assabet Valley Chamber of Commerce. Lead Generation Workshop (Hudson, MA)
• July 29, 2006 – BlogHer ’06: Business Blogging Case Studies panel (San Jose, CA)
• October 19, 2006 – Assabet Valley Chamber of Commerce. Five Tips for Improving Your Sales Process (Hudson, MA)
• October 28, 2006 – Women’s Internet Marketing Summit. Harnessing the Blogosphere panel member (teleconference)
• February 8, 2007 – Blogs, Brands & Buzz: New Media in Event Marketing. Sponsored by Nomadic Displays (webinar)
• February 9, 2007 – Assabet Valley Chamber of Commerce. Blogging 101 (Hudson, MA)
• March 8, 2007 – New Communications Forum. Viral Marketing panel (Las Vegas)
• March 22 & 23, 2007 – BlogHer Business. Small Business Case Study and Blogger Relations panel (New York City)
• April 23, 2007 – Middlesex West Chamber of Commerce. Lead Generation workshop (Boxborough, MA) )
• June 26, 2007 – The Inside Scoop on Blogger Relations. Sponsored by Vocus (webinar)
• October 4, 2007 – PRSA Northeast Conference. PR 2.0 panel (Rochester, NY)
• February 6, 2008 – Women’s Business Advisory Council, Assabet Valley Chamber of Commerce. Getting the Message Out (Hudson, MA)
• March 31, 2008 – Women Who Tech Webinar, Improve this Pitch panel (webinar)
• April 3-4, 2008 – BlogHer Business, Social Media Outreach Case Study: HP Photo Books, Ask the Experts and Improve this Pitch (New York City)
• April 23, 2008 – New Comm Forum, moderator, luncheon keynote: New Voices of Experience, a NewComm Forum Alumni panel; presenter, SNCR Research Presentation: Customer Care and Brand Reputation (Santa Rosa, CA)
• April 30, 2008 – SOCAP International Symposium, Blogging 101 Workshop (Boston)
• June 5, 2008 – VOCUS Users Conference, Blogger Relations: New Media, New Approach (Washington, DC)
• June 17, 2008 – SOCAP New England, Blogging and Social Media: What Every Customer Service Pro Should Know (Boston)
• June 25, 2008 – SOCAP New York/New Jersey, Blogging and Social Media: What Every Customer Service Pro Should Know (Parsippany, NJ)
• August 28, 2008 – Beyond Twitter PR: The New Rules of Crafting a Powerful, Cost-Effective Social Media Strategy, Bulldog Reporter audio conference @ 1pm Eastern
• September 20, 2008 – BlogWord Expo (Las Vegas, Nevada)
• October 11, 2008 – BlogHer ReachOut Tour (Boston, Massachusetts)
• October 14, 2008 – Private event (Chicago, Illinois)
• October 16, 2008 – 2008 Ohio Conference of AAA Clubs (Cincinnati, Ohio, private event)
• December 11, 2008 – Massachusetts Conference for Women (Boston, MA)
• February 19-21, 2009 – Mom 2.0 Summit (Houston, TX)
• February 24, 2009 – Using Social Media to Grow Your Business, Massachusetts Farm Wineries & Growers Association Annual Conference (Hopkinton, MA)
• March 23-25, 2009 – The Business of Community Networking (Boston, MA)
• April 8, 2009 – PR Newswire Blogger Relations Webinar
• April 27-29, 2009 – New Comm Forum (San Francisco, CA)
• May 2009 – Introduction to Social Media, Assabet Valley Chamber of Commerce (Hudson, MA)
• May 27, 2009 – Introduction to Social Media, Wachusett Chamber of Commerce Women’s Business Advisory Network
• June 16, 2009 – Intro to Social Media, private group (Northborough, MA)
• July 24-25, 2009 – BlogHer 09 (Chicago, IL)
• August 9, 2009 – Goodwill Industries International Summer Learning Event (Grand Rapids, MI)
• September 9, 2009 – Disclosure: What It Means, Why Bloggers Need It and How To Get It Right, Blog with Integrity webinar
• October 6, 2009 – Private event. Association of Fundraising Professionals/Central Mass. Social Media 101 (Boylston, MA)
• November 10, 2009 – Town Hall Meeting with the FTC, Blog with Integrity webinar
• November 12, 2009 – Annual Conference on Optimizing Dental Benefits. How to utilize social networking for engagement, marketing, and relationship building – a practical guide (Washington, DC)
• January 8, 2010 – Mommy Tech Summit at CES 2010 (Las Vegas)
• January 25, 2010 – New England Pub Club, Meet the Bloggers, moderator (Boston, MA)
• February 4-5, 2010 – BlissDom (Nashville, TN)
• February 6, 2010 – Educational Travel Conference (Providence, RI)
• February 18-20, 2010 – Mom 2.0 Summit (Houston, TX)
• March 23, 2010 – NorthEast Contact Center Forum (Hopkinton, MA)
• April 6, 2010 – Bridging Brands and Bloggers, a Blog With Integrity webinar
• April 9, 2010 – TODAY Show segment on negativity in the parenting blogosphere. Clip is no longer online but please read my post about the experience (New York)
• April 9, 2010 – BlogPaws (Columbus, OH)
• April 20-23, 2010 – New Comm Forum (San Mateo, CA)
• June 14-16, 2010 – Social Media Summit (Philadelphia)
• June 26-27, 2010 – TBEX (Travel Blog Exchange) 10 (New York)
• August 6-7, 2010 – BlogHer (New York)
• September 17, 2010 – Women’s Business Council, Assabet Valley Chamber of Commerce: Using blogs to build your brand and your business (Hudson, MA)
• September 24, 2010 – PRSA Innovation Conference, Columbia University (NYC)
• September 29-October 2, 2010 – AARP presents Orlando @50+: Connecting & Communicating with Social Media workshop (Orlando, FL)
• October 14, 2010 – Pennsylvania Governor’s Conference for Women: Using social media to build your brand (Pittsburgh, PA)
• November 10, 2010 – Texas Conference for Women: Using social media to build your brand (Houston, TX)
• December 9, 2010 – Massachusetts Conference for Women: Using social media to build your brand (Boston, MA)

2011-present

• April 14-16, 2011 – Mom 2.0 (New Orleans, LA)
• April 30, 2011 – American Society of Journalists and Authors (New York)
• August 4-6, 2011 – BlogHer (San Diego)
• November 2, 2011 – AWM (Alliance for Women in Media) Symposium on Media Branding to Women, Mommy Bloggers: Hear Them Roar (New York)
• November 3, 2011 – 2011 Microsoft Women’s Leadership Forum: The Successful You (Cambridge, MA)
• February 3, 2012 – Family Travel Conference Monetization Panel (New York)
• August 2-4, 2012 – BlogHer (New York)
• September 28, 2012 – Blogalicious Community Jam Session (Las Vegas)
• October 6, 2012 – Focus 100 Mentor (New York)
• October 10, 2012 – Cardozo School of Law: Blogging without Logging FTC Lawsuits (New York)
• December 13, 2012 – BlogHer PRO, Hands-on Workshop: Creating Your Media Kit, (San Francisco)
• February 5, 2013 – ProfNet ConnectChat on Beating Blog Burnout, Twitter Chat
• May 16-18, 2013 – BlogPaws, Sheraton Premiere, (Tyson’s Corner, VA)
• June 22, 2013 – Blogging While Brown, Professional Blogging Opportunities (New York)
• June 30-July 12, 2013 – Reviewer’s Retreat, Callaway Gardens, (Pine Mountain, GA)
• July 25-27, 2013 – BlogHer (Chicago)
• May 8-10, 2014 – BlogPaws (Lake Las Vegas, Nevada)
• July 24-26, 2014 – BlogHer (San Jose)
• October 20-22, 2014 – Folio MediaNext (New York)
• November 15, 2014 – Casa Latina, Blogger Business Bootcamp (New York)
• November 15, 2014 – Columbia Business School, Black Business Students Association, 33rd BBSA Conference panel, What Businesses Can Learn from Bloggers: The New Era of Building Brands (New York)
• March 25-28, 2015 — Media Post Content Marketing Insider Summit (Scottsdale, AZ)
• April 8-10, 2015- Ragan PR & Media Relations Summit, panel, Mastering A-list media, blogger and influencer outreach
• July 9, 2015- PR Daily’s PR UNIVERSITY, webinar, Bloggers Speak Out: New paid and pitching technique to score more placement
• July 16-18, 2015 – BlogHer (New York)
• April 14, 2016 – Polar Academy Workshop on Branded Content, panel discussion (New York)
• May 23-24, 2016 – IAB Small Publisher Conference & Fly-In, Native Marketing – It’s Not Just For The Big Guys! (Washington, DC)
• August 4-6, 2016 – BlogHer (Los Angeles)
• October 6-8, 2016 – BlogHer Food (Austin, TX)
• March 20, 2017- Advertising Research Foundation Annual Conference, panel, This is Not Your Father’s Advertorial (New York)
• April 22-23, 2017 – BConnected Conference Breakfast Keynote: The Future of Influencer Marketing (Toronto)
• June 15, 2017 – Power Brunch, private event: Best Practices for Influencer Marketing in the Healthcare Industry (Chicago)
• May 23, 2018 – Mayday for Adopting the GDPR, a webcast from The Conference Board. Available on demand.
• June 28, 2018 – Workshop: Tapping into Social Trust: Best Practices for Engaging with Social Media Influencers and Bloggers, private event (New York)

On Internet Filtering and Security:

1997-2004

• June 1997 – FTC Consumer Privacy Workshop (Washington DC)
• December 1997 – White House Summit on Children’s Safety(Washington DC)
• February 1998 – Computers, Freedom and Privacy ’98, Library Filtering panel (Austin TX)
• March 1998 – BIAC/OECD Forum on Internet Content Self-regulation (Paris)
• June 1998 – Internet Summit 98, Panel on Overcoming Barriers to the School Market (Los Angeles)
• July 2000 – COPA Commission Hearing (Richmond VA)
• March 2001 – National Research Council workshop:
  Technical, Business, and Legal Dimensions of Protecting Children from Pornography on the Internet (Silicon Valley)
• April 2001 – Testimony before the House Subcommittee on Telecommunications and the Internet, Hearing on “E-rate and Filtering: a Review of the Children’s Internet Protection Act.” (Washington DC)
• September 5, 2002 – SurfControl Worldwide Channel Program Launch, Webcast
• October 3, 2002 – Enhancing Security through Content Filtering, an Internet World Live Webcast (NYC)
• Fall 2002 – SurfControl Partners in Security Tour
• Spring 2003 – Network World Anti-Spam Tour, Sponsor presentation
• June 13, 2003 – Webcast, The Do’s and Don’ts of Workplace Email and Web Monitoring, sponsored by ITAA
• September 9, 2003 – CRN Netseminar: Spam and Beyond: Content Security”
• April 1, 2004 – Commonwealth Club, panel, “Spam Email Problem & Potential Solutions” (San Francisco)
• September 15, 2004 – Confidential Reseller Preview of SurfControl RiskFilter (Webcast)
• Fall 2004 – Network World Messaging Security Tour, Vendor presentation & panel

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