GetGood Strategic Marketing helps organizations build brands and drive revenue with customer-centric marketing strategies that engage the consumer, build community, enhance loyalty and drive purchase. We connect you with the audiences that love you through compelling storytelling, authentic influencer endorsement and marketing strategies that tap into the passion customers have for products and services that address their needs.
- Marketing Strategy Development and Execution – We can help you develop your marketing strategy soup to nuts, or simply pitch in to help with execution. We have particular expertise in content marketing, influencer engagement, thought leadership programs, digital and native advertising, branded content, social media, direct/email marketing, collateral development, event marketing, customer insights, FTC compliance and performance analytics.
- Influencer Marketing Strategy & Execution – We can help with it all. Strategic alignment of your influencer strategy with your marketing goals, campaign and program design (including performance metrics), identification and recruitment of influencers, program delivery and results analysis. We can also advise on best practices for integrating influencer marketing and advocacy programs into your overall content marketing and digital strategy to achieve greater return on all your investments.
- Content Ecosystems – Now more than ever, it is critical to identify and satisfy your proprietary audience. Content Publishers, whether media companies or brands, must build and own a proprietary audience for their content, one that cannot be acquired anywhere else. We’ll help you develop and execute a strategy to build and keep your audiences engaged in your content ecosystem with subscriptions for premium offerings, podcasts, branded content, events, newsletters, social engagement and community development. Bonus: Content can be both the product and the promotion, especially when it comes to top-notch branded content and influencer/community-oriented marketing.
- Social Media & Community Management – Whether you are just getting started and need a comprehensive community development strategy, simply need resources to cover a short-term social media management need, or want someone to take over community management full stop, we’ve got you covered.
- Performance Audits — Already engaging with influencers or creating branded content and not sure if your programs are performing as well as they could? A performance audit can surface opportunities to improve your strategy and/or tactical execution. We analyze the past programs and make recommendations on how to better achieve your KPIs.
- Workshops — In addition to strategic counsel, program execution and performance audits, GetGood Strategic Marketing offers full-day hands-on workshops that can get your team pointed in the right marketing direction. Sometimes, these sessions turn into longer term engagements; others, your team has what it needs to run with it on their own.
Your first hour is free!
Spend one hour with us on the phone or face to face. We’ll share actionable strategic insights that you can use right away, with no further obligation (although we do hope you’ll retain us!) Call 617.967.0169 or email firstname.lastname@example.org