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Best form for a corporate weblog: the collaborative or group blog

March 15, 2005 by Susan Getgood

As the use of blogs as corporate marketing tools expands, it will become crystal clear that the best form for a corporate blog is the collaborative or group blog. And the best collaborative blogs will include BOTH company representatives and customers.

I am currently working with a client to develop a group blog written primarily by customers. I will report more on this project as it progresses.

In the meantime for your reading pleasure:

From Blog Business World: Multi-person group blog: start one

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Filed Under: Blogging, Marketing, PR

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Comments

  1. Wayne Hurlbert says

    March 15, 2005 at 3:10 pm

    I really like your creative idea of developing a group blog written entirely by customers. The concept sounds as exciting for overall customer feedback, market research, and customer service. The potential for such a project is very powerful.

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