This week I am going to be focusing on my Snapshot Chronicles blog, but wanted to share a few links from this month’s reading that just didn’t fit into any of my posts.
Brian Solis has written a very comprehensive Manifesto for Integrating Social Media into Marketing. It’s an excellent summary of the state of social media and marketing, but I recommend it with a caution. Do not share it with clients, bosses, staff or colleagues that haven’t at least taken a sip of the social media koolaid. Among other things, his 20+ item list of what you need to do will scare the shit out of someone who isn’t ready to take the plunge. Or at least dip more than a toe in the water.
Todd Defren ruminates on the one year anniversary of the social media press release with two posts.
Toby Bloomberg covers two new blogs from pharma companies, GlaxoSmithKline and Johnson & Johnson.
David Parmet on Why PR Still Works.
Tags: social media, press release, pr, public relations, social media press release, corporate blogging