Next month I’ll be speaking at BlogHer Business and New Comm Forum. I gave you a bit of a preview of the panel I’m moderating at New Comm Forum last week. Later this week, I’ll give you a sneak peek at the two BlogHer Business sessions.
In the meantime, please enjoy my posts now playing elsewhere:
The Society for New Communications Research is doing two research projects right now that need your input.
I mentioned the survey with corporate partner Nuance on the impact of blogger/customer opinions a week or so ago here, and have some additional comments on customer satisfaction today at For the Face of Your Business.
The second survey, sponsored by SNCR, Deloitte and Beeline Labs, was designed to assess the effectiveness of online communities and learn how organizations are measuring the success and progress of their online communities. If you’re involved in managing online communities for your organization, please give us about six minutes and take the 2008 Online Community Effectiveness Study at http://www.communityeffectiveness.com.
All participants who complete the surveys will receive a special discount to attend the Society’s annual conference, New Communications Forum where the preliminary results of both surveys will be discussed.
Please help us with this important research, and when you are done with the surveys, pop on over to my personal blog, Snapshot Chronicles, for an early peek at Spring from the Boston Flower Show.
Tags: SNCR, customer service, community
Like so many, I’ve been following the Elliott Spitzer mess since the news broke Monday. I’ve restricted most of my commentary to Twitter as I don’t really have anything new to add. Others have already done a terrific job commenting and analyzing the disaster. Among others, check out Huffington Post for great columns by Nora Ephron and Chris Kelly.
But this morning, I read what has to be my favorite commentary on the whole debacle, including the inordinate amount of attention the news media paid to this story. Sure Monday was a slow news day but by Wednesday there were other events in the world.
It’s short so I’ll give you the whole thing. From Famous Mark Verheidens of Filmland:
The Helicopter Shot…
I’m watching MSNBC as I write this, and they’re
twenty minutes into live helicopter coverage of NY Governor Eliot Spitzer’s SUV
driving across Manhattan so he can theoretically resign. Forget all the other
issues involved… my question is, do these news folks really think there’s a
chance Spitzer’s gonna run? (posted March 12th)
"I think she’s got it." — Professor Henry Higgins
It was an experience, my friends, but I’ve finally nailed the various technical and software issues I was having in the podcast production process. There is so much more involved than simply recording and uploading to a server to produce a professional sounding podcast. I don’t think you can fully appreciate the process until you do it. I certainly didn’t.
I mentioned the Holtz-Hobson podcasting book in my previous post. Another book that proved invaluable was Sound Forge 8 Power! by Scott Garrigus.
Take a listen to the most recent program, Business Forward #6: Making Channel Sales Successful, our interview with SAP Channel Sales VP Dan Kraus. While the content of all the episodes is great (if I do say so myself), and the previous episodes sounded okay, this last one just sounds cleaner.
On another, but related, note, if you are a small business owner and will be attending BlogHer Business next month in New York, I’d love to interview you for the podcast. Drop me a note at sgetgood@getgood.com if you are interested.
Tags: Business Forward, SAP, podcast, small business marketing
Last year after New Comm Forum, it was crystal clear that the most popular sessions were the ones that featured case studies and people’s personal experiences. Of course, a certain amount of teaching-type panels and workshops are necessary at any conference, social media or otherwise, but once we get past the 101 level, we really want to know, what have other people done? What works? What doesn’t?
And it’s even better to hear from the people themselves, not just about them and their projects.
A common criticism of conferences is that it’s always the same speakers, the same material. I don’t think that’s true of New Comm Forum by any stretch, however, we do have a certain number of repeat players every year because one of the first speaker pools the Society for New Communications Research draws from is its Fellows. Most of whom are great speakers who deliver new content every year.
But…. thinking about both of these dynamics — case studies and new voices — I suggested to executive director Jen McClure that we do an alumni panel at the 08 conference. Recruit speakers who had attended a previous Society event but had never spoken at one, and who had a project from the past 18 months that they would be willing to share.
New Voices of Experience, the panel that resulted from our discussions last spring, will be the Wednesday April 23rd luncheon session at New Comm Forum 08. I’ll be speaking with Doug Bardwell (Forest City Enterprises), Wendy Harman (Red Cross), Bob Siller (Altera) and Chris Turner (Christian Lifeway Resources) about what they learned and how they applied their new knowledge once they were back in the office.
I spoke with the panelists in a conference call last week and am excited about their stories. Whether you work for a non-profit, B2B or B2C organization, there’s something for everyone. We’ll be talking about everything from social media in internal communications and lead generation to what’s involved when you are trying to introduce social media into an established culture. There will be plenty of time for questions from the floor, and we are looking forward to an interesting conversation.
As a speaker, I have a very limited number of deeply discounted registrations. Three. If you are interested, email me. First come, first served.
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Shifting gears completely, I’ve decided to move one of the topics I occasionally talk about here to my personal/photo blog Snapshot Chronicles. Specifically, my obsession with certain science fiction television programs — currently Battlestar Galactica, Torchwood and Stargate Atlantis. I’ll still talk about sci fi here when there is a marketing, communications or social media angle. But I’m feeling the need to rant (and rave) more about the programs themselves, and that’s really content that belongs on my personal blog, not my marketing blog. So, never fear, if you are interested in my thoughts on sci fi marketing, you’ll still find them here. If you want to know why I think the PTB made a dreadful mistake in dumping Torri Higginson from Stargate or my speculation on who the final Cylon is, you’ll find that over on Snapshot Chronicles.
Tags: SNCR, New Comm Forum
