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Blog with Integrity news

March 4, 2010 by Susan Getgood

Between the book, travel and work, my blogs have been a bit neglected this year. So, I’m really glad that I can finally take the wraps off the Blog with Integrity projects we’ve been working on since the beginning of the year.

Advisory Board: We are honored to welcome Liza Barry-Kessler, Gwen Bell, Isabel Kallman, Lisa Stone and David Wescott to the team as members of the Blog with Integrity Advisory Board.

New website: We’ve updated the website with more information about the team, our mission and upcoming events. We also added an Organizational Pledge so companies can show their support for the principles of the pledge.

Bridging Brands & Bloggers webinar: We are very excited about this webinar for PR, marketing and advertising professionals to be held on April 6th from noon to 1:30 eastern. We’ll talk about best practices for blogger outreach and the impact of the FTC endorsement guidelines on brands and bloggers. Plus an exclusive panel of influential bloggers will share their experiences working with brands. More details and registration information are on the website. Please spread the word!

Bridging Brands & Bloggers is sponsored by the Council of Public Relations Firms, and we are very grateful for their support.

On the road: We’ve been taking the Blog with Integrity message on the road. In February, I spoke at BlissDom about best practices and disclosure, and at Mom 2.0, my colleagues Liz Gumbinner and Julie Marsh were on a panel about the FTC guidelines. In the coming months, I’ll be on panels at BlogPaws, TBEX and BlogHer talking about disclosure and ethical best practices. I’m also doing a session for for marketing professionals about the impact of the guidelines at New Comm Forum.

I have a discount code for BlogPaws so drop me a note if you are planning to attend. For New Comm Forum, register here using discount code NCF117.

And then there’s the book. Professional Blogging for Dummies (Wiley, July 2010). As my Facebook page says: “I used to have a life. Now I have a book.” If you have a few minutes in the next few days, I would so appreciate it if you would take the blogger survey for the book. I’ll probably close the survey next week. Here’s the link: http://www.surveymonkey.com/s/8GY3Z2F

Related

Filed Under: Blog with Integrity, Blogging, Professional Blogging For Dummies, Speaking

Reader Interactions

Comments

  1. joinEMC (Team EMC) says

    March 4, 2010 at 9:29 pm

    Twitter Comment


    Blog with Integrity news | Marketing Roadmaps: Bridging Brands & Bloggers webinar: We are very excited about this … [link to post]

    – Posted using Chat Catcher

  2. Cameo says

    March 16, 2010 at 1:36 am

    So this is less a movement now and more a way for everyone to promote you so that you can pocket some cash, is that the deal?

    And we should have badges on our blogs… um…. WHY exactly?

  3. Susan Getgood says

    March 16, 2010 at 7:13 am

    Wow, it’s been so long since I’ve had a troll here, I’d nearly forgotten what to do. And while I know I should ignore you, I’m going to address your point. Once.

    Blog With Integrity has always had an educational focus. One of our initial goals was to reframe the discussion about blogging ethics in a more positive manner. We also took a leading role in helping bloggers understand the FTC disclosure requirements for endorsements and testimonials with two free webinars last year.

    We were able to offer those webinars to the community for free due to the support of sponsors. Because webinars and websites aren’t free.

    Now to the current webinar. We created a professional development session for marketing, pr and advertising pros to help them reach out to bloggers more effectively. Businesses are accustomed to paying a reasonable fee for staff education. So we are charging a nominal fee.

    Some of the money Blog With Integrity earns from this session will go to cover our costs for the session. Some will go into the kitty to pay ongoing expenses and help fund future free events for the community. If we’re lucky, we’ll break even this year. On the expenses that is. We don’t get paid.

    As to whether you should have the badge on your blog, that’s your choice. If you want to display the badge or sign the pledge to show your support for the principles of the pledge, terrific. But badges don’t convey integrity.

    Your actions do.
    .-= Susan Getgood´s last blog ..Blog with Integrity news =-.

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