Via John Uppendahl of Classmates.com, the harrowing tale of Bunny Burgers and the fast food franchise’s search for PR representation.
Circa 1992.
A reminder that the credibility problem faced by the PR industry is nothing new.
Speaking of Classmates, they’re doing a Mortgage and Gas Giveaway through August 3rd. Details here, but upshot is, 10 folks are going to win $30,000 toward their mortgage or other bills and 100 will get $500 gas cards. All you have to do is upload a photo to your classmates.com profile. Given the price of gas, why not! Takes a few minutes, and even though the chances of winning are probably astronomical, it still could be you.
Disclosure: I learned about the Giveaway in a follow-up conversation to the Vocus blogger relations panel earlier this month. I wasn’t explicitly pitched on it. And that’s the point: if the story is good, you don’t need to ask.
Tags: classmates.com, Bunny Burgers
Susan,
I love the colorful real life stories you share with such class… refraining from naming names while awakening us all to the “Pot Pourri of Pungent Pitches” that you and other encounter in daily life.
Thanks!