Marketing Roadmaps

Susan Getgood

Upcoming Events

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I’m back from Africa, and slowly getting back into the groove. I’ve got a couple topics rolling around in my head that I plan to write, but for now, I just wanted to highlight two upcoming events.

sm4sb_small22First, the Social Media for Small Business conference. Developed to help the the small business owner integrate social media into the business plan, the conference will be held October 22-24 2009 at the Renaissance ClubSport in Aliso Viejo California (about half way between LA and San Diego). I’ll be participating in a panel about Blogger Relations.

sym2009-tileThe Society for New Communications Research Symposium and Awards Gala is always a great event to recharge your intellectual batteries. This year the event will be held November 5 and 6 at the Harvard Faculty Club in Cambridge, Massachusetts.

From the archives: A few favorites

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This is the last of the re-runs. I’m due back in the US tomorrow and will do my best to have a new post up by the weekend.

Just a few of my favorite posts.

The Four Ps of Social Media Engagement (12/12/07)
The secret sauce for the perfect pitch (8/13/08)
New Comm Forum: the 5Cs of Viral Marketing (3/11/07)
Personal Brand? (3/31/09)
The FTC is NOT gunning for mom bloggers (5/19/09)

From the archives: BlogHer

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I’ve attended every BlogHer Conference since the beginning, with the exception of the Reach Out Tour in DC last year. I thought it would be fun to take a look at the posts I’ve written about the conference since 2005.

The one about BlogHer (7/16/09)
BlogHer Boston Sessions (10/18/08)
BlogHer ’08. Too many parties? (7/26/08)
Almost live from BlogHer Business (4/6/08)
Can this pitch be saved? (3/29/08)
BlogHer Recap Part 2: Everything and the kitchen sink (8/5/07)
Post BlogHer Recap: In which I contemplate the woodshed (8/1/07)
On BlogHer and the Do’s and Don’ts of marketing to bloggers (4/3/07)
A bit more BlogHer (8/3/06)
Dateline BlogHer (8/1/06)
BlogHer Takeaway: Blogs need a Code of Ethics (9/9/05)
blogher observations (8/11/05)

From the archives: On Facebook

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Recently, I’ve become a real fan of Facebook. But while I embrace the possibilities for customers and brands, I haven’t always liked the actions of the company. Walk with me a while down memory lane and my thoughts about Facebook.

Thumbs Up Facebook (7/13/2009)
It’s a beautiful day in the neighborhood (7/7/2009)
My Facebook page experiment (6/17/2009)
The great Facebook URL grab (6/16/2009)
Facebook. The gateway drug to social media (6/4/2009)
What does Facebook want to be when it grows up (11/1/2007)
Ways to grow your business? Piss off the moms? Not. (9/26/2007)

From the archives: Customer Service

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I’m going to be on vacation in Africa until September 23rd, so for your reading pleasure while I’m gone, I’ve assembled some of my favorite posts. Today, revisiting older material in the customer service category.

I will (hopefully) be posting over at Snapshot Chronicles Roadtrip about the trip, at least every few days, and I’ll be back here by the end of the month.

The Customer Service Disconnect (June 2009)
Blogging, Social Media and Customer Service, in 8 parts (July 2008)