Home stretch. Before I get to the Wed. afternoon sessions, a word about why I attended Syndicate.
To start with, I was personally interested in the topics, especially podcasting. So when Corante issued the call to its blogger partners to attend Syndicate and blog the event, I jumped on it. As a small business, I can afford the trip to NY or the conference registration, but not both. Covering the event was a win-win. I covered my trip, but didn’t have to pay for registration. I’m very grateful to Corante and IDG for the opportunity.
In return, I am taking the commitment to blog the event very seriously. I didn’t miss many sessions and hope that my marketing and PR colleagues are enjoying the reports. Given comments about how few marketing and PR folk (versus tech) attended the show, I’m glad someone with the marketing perspective is writing up the event in detail. Why?
Because change is a slow process. Marketers and PR folk who haven’t yet made the leap into the blogosphere may be thinking hard about it, but still reluctant. For whatever reason. They aren’t going to attend a conference about syndication, ’cause it just doesn’t seem relevant in their day to day jobs. Probably isn’t. Even if they are blogging or podcasting, the conference definitely has the feel of a tech (versus marketing or business) oriented event. Cause it kind of is…
But… many of the topics that were discussed are relevant to the issues on the marketing and communications plate. I hope that my blog entries about it may spark someone — to try something new, attend the next conference, start their own conference, push hard at their industry associations, maybe even just to finally start their own blog.
So, if client work willing and the creek don’t rise, I’ll get the rest of my summaries up by the weekend.
Tags: Corante, Syndicate, blogging, marketing, PR, public relations