From John Wagner: Marketing agency spoof website — You just have to check it out. BL Ochman also commented on it here.
Archives for March 2005
RoundUp: Marketing, Direct Mail and Blogs
This week’s links are short items that relate to things I have written about recently.
From Jim Logan, a great post on Paper Direct Mail is Not Dead He provides specific, and excellent, examples on how to integrate direct mail with web marketing for an integrated marketing program. More proof that it isn’t about one marketing tool or another being the magic bullet, it is about using, and combining, all the necessary and available marketing tactics to raise that prospect. Also be sure to read a follow-on post from Brian Carroll that has further recommendations.
From A Consuming Experience: Blogging – and your job This is particularly interesting as this blog is an excellent example of a well-written, interesting, anonymous blog. The author goes into some of the reasons why she has chosen anonymity in this post.
Today’s Getgood Hi-Tech Customer Service Award
Today’s Getgood Hi-Tech Customer Service Award goes to Six Apart for an amazingly prompt reply to a problem I was having with the TypeKey registration system. I know they have had some system issues in the past few weeks (growing pains I am sure) but I am very glad I chose to use TypePad for my blog. Now all I could wish for was that it wouldn’t let me leave a post in progress without saving it 🙁
That said, I still haven’t been able to leave a comment on the Marketing Playbook blog which is what I was trying to do in the first place — there still seems to be something funky going on. So, I’ll do it here — thanks a bunch for the link out to my post and comments on Marketing Vs. Marketing Communications
And while I am on the topic of The Marketing Playbook, I highly recommend it, even for experienced marketers. It is quite simply the book I wish had been written when I was starting out, so I didn’t have to discover all this stuff by trial and error. Although I did already know a lot of the material, as most senior-level marketers will, it is still an excellent addition to your bookshelf.
The authors put a new spin on some of our old tactics, and the worksheets are super. In fact, I intend to use them in some upcoming client work as they are better than what I used to use.
And for marketers just beginning their careers, this book will really jumpstart your knowledge.
And of course, continue reading Marketing Roadmaps 🙂
Best form for a corporate weblog: the collaborative or group blog
As the use of blogs as corporate marketing tools expands, it will become crystal clear that the best form for a corporate blog is the collaborative or group blog. And the best collaborative blogs will include BOTH company representatives and customers.
I am currently working with a client to develop a group blog written primarily by customers. I will report more on this project as it progresses.
In the meantime for your reading pleasure:
From Blog Business World: Multi-person group blog: start one
Going to the dogs, again
Just a little diversion to tell you all that Kathi Brown, my co-breeder/owner and I were on New England Cable News last Friday night talking dogs with anchor Chet Curtis. If you like dogs, you might get a kick out of it; the video clip is at NECN’s page for the Chet Curtis Report.