Interested in how to use blogs and social media in event marketing? I’m doing a webinar for Nomadic Display on February 8th at 1pm EST that will answer that very question. More info on the Nomadic Web site.
Tags: event marketing, blogs, trade show marketing, Nomadic Display
More client news.
As part of its Sundance activities, HP is holding a photo contest called Snapshot Diaries. Entrants submit 6-10 related photos with captions that tell a story. The winning entry will be turned into a short movie by film director Matt Pope like this one.
Grand prize is a trip for two to Sundance 2008 (airfare, hotel and event tickets), and there are three great runner up prizes of HP gear.
Contest begins today January 15, 2007 and ends January 28 2007. You can find all the details and rules at HP’s Sundance site, www.hp.com/go/sundance.
From January 20 to February 20 on the Sundance Channel, you’ll also be able to see Snapshot Diaries from eight Sundance Film Festival attendees — actors, filmmakers, volunteers, agents, publicists — who will document a day in their life at the Festival using an HP digital camera to create "snapshots."
I’m doing blogger outreach for the contest, focusing on parents and film aficionados. Spread the word 🙂
Tags: HP, Sundance, Snapshot Diaries, Sundance Channel
Radio silence here on the blog is mostly due to a heavy client work load, and trust me, I am not looking a gift horse in the mouth.
I spent the end of last week at the SHOT (Shooting Hunting and Outdoor Trade) Show. My client Spec.-Ops. Brand makes tactical nylon gear for the military and law enforcement, and I was there to staff media appointments. Just like last year, of our scheduled appointments (12 this year), we had only one no-show. We also picked up about six reporters who weren’t on the meeting schedule.
This is VERY different from the usual experience of a smaller company at a big trade show, where it is next to impossible to get meetings in the first place, and if you do, late- and no-shows are common. At SHOT, the reporters apologize if they are a few minutes late.
Why is this so different than the norm? Part of the reason is how we approach the media in the first place. We focus our outreach on the publications and reporters who are truly interested in the new gear. They have a gear guide or new products section and/or regularly do product evaluations. It also helps that the company makes great products and has an excellent reputation in the industry. I can’t tell you how many booth visitors made a point of showing us their Spec.-Ops. Brand wallets while telling us about some of the hardships the wallet had successfully survived!
But that just tells us why we get the appointments. Why does everyone show up? Most of the reporters are former military or law enforcement officers, and some of the freelancers are active-duty cops. I think punctuality and commitment are simply core values for them. You make a commitment, you show up.
Sure makes my job easier, and I am very grateful to be working with such a terrific group of reporters and editors.
Tags: Spec.-Ops. Brand
Whew. The holidays are over, so we can get back to work. And sanity. I still have some thoughts to share on the "Microsoft Vista-Edelman-bloggers get PCs" brouhaha of last week, but haven’t had time to pull it all together the way I’d like as a commentary, so stay tuned for that.
However, I realized this morning that I have a bit of blog housekeeping to do. A few events that I am involved with are approaching, some faster than others, and I haven’t said much about them. Until today.
First, the Sundance Film Festival is coming up later this month, and once again I am helping HP with the Backstage at Sundance blog. The blog is just getting restarted with previews of the Festival and should be in full swing by the time Sundance starts on January 18th.
In March, I am speaking at two conferences. First, on March 8th, I’ll be leading a session on Viral Marketing at the New Communications Forum in Las Vegas (March 7-9 at the Venetian). We still need case studies, good and bad, for the discussion, so if you are planning to attend, and have a project to share, there is plenty of room for one or two people to join us in the hot seats. Just email or call me.
Then at the end of March, I am doing a couple of things at BlogHer Business in New York City. On Thursday March 22, I’ll be doing a blog case study interview with small business blogger Shirley Frazier and on Friday March 23, I’ll be part of a session on blogger relations. And there is a whole lot more going on at the conference, so I urge you to check it out before early bird registration ends this month.
