Marketing Roadmaps

Blog with Integrity Webinar on Disclosure – Wed. Sept. 9th at noon

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BWIThe Blog with Integrity campaign will be hosting its first free webinar, Disclosure: What it means, why bloggers need it and how to get it right next Wednesday September 9, 2009 at 12 noon EDT.

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Disclosure. We’ve been talking about it for months, and more so since May when word first hit that the FTC was revising its guidelines on commercial endorsements to include blogs and other social media. But, there’s still a lot of confusion. What exactly do bloggers need to disclose? Why is it so important ? What’s the best way to do it? And, what happens if we don’t?

In this webinar, Blog with Integrity co-founders Julie Marsh, Susan Getgood, Liz Gumbinner and Kristen Chase will answer these questions with clear explanations, concrete examples and best practices for blog disclosure.

We’ll be joined by Joanne Bamberger, blogger, political analyst and former SEC attorney. Joanne will clue us into what we can expect from the FTC’s enforcement process with an inside look at how federal agencies really work.

There will be plenty of time for questions at the conclusion of the webinar.

Whether you regularly write sponsored posts, review products now and then, or simply have a few affiliate links on your blog, disclosure matters. You need to protect yourself. We’ll help you get it right.

The Disclosure webinar is free to attendees thanks to sponsor Wiley. Support was also provided by GetGood Strategic Marketing and the Parent Bloggers Network.

To register: Email us at blogwithintegrity@gmail.com to confirm your plans to attend. We’ll forward an official invitation with all the registration and login details.

Sponsors:

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